BetMGM has signed an exclusive deal for a partnership with Boldplay, a gaming studio. The partnership enables BetMGM to expand its gaming lineup across multiple platforms. This is Boldplay’s first-ever entry into the United States. Three of its titles have already been released in Michigan. These are Gold Metal Ox, Toro Bravo, and Cyborg City. BetMGM has announced plans to launch more titles in the upcoming days.
The partnership forms part of BetMGM’s mission to strike exclusive deals with gaming studios. This is expected to give the online casino operator a competitive advantage in the market. Multiple titles will only be available on its platforms, nowhere else. This implies that players will need to travel to BetMGM to interact with the Boldplay titles.
The Gibraltar-based gaming studio specializes in developing online slots, table games, and keno and virtual scratch games. Given that only seven states in the country host online casinos, it is only safe to assume that the US online casino market is expanding within restricted zones. This has made way for more developments to happen in the industry. BetMGM is confident that online casinos will become more popular.
BetMGM and Boldplay both have mutual gains to leverage from the exclusive partnership. BetMGM, for one, gets to expand its list of exclusive offerings. This signifies an expansion in the library. The operator will build on the brand recognition it establishes in the coming years. For Boldplay, this marks the first entry in the US market, along with the chance to enhance accessibility to its titles.
One way to recognize the rate of development of BetMGM is by noting that it comes up with a hundred games every week. This spans five online casino websites. One of these is Boldplay, which is likely to feature titles on all BetMGM platforms. The operator is likely to continue this strategy to stand out on the list of the best online casinos in the USA. It houses the likes of BC.Game, Bet US, and Big Dollar Casino, among others.
Oliver Bartlett, the Vice President of Gaming Products & Content at BetMGM, stated that they expect their partner to replicate the success that it has achieved overseas, adding that they will continue to create the best online casino experience for their players.
Valli Fragoso, Boldplay’s Chief Executive Officer, has described BetMGM as a prestigious operator, stating that they will now be able to raise the profile of their brand in the US.
Following a series of similar deals, the current executive partnership with Boldplay comes to BetMGM. The operator has previously inked exclusive partnerships with Play’n GO and Hacksaw Games. Titles by Play’n GO are live in New Jersey and Michigan. Hacksaw’s titles are currently live in West Virginia.