FanDuel has launched an updated version of its marketing campaign, along with a new title. The marketing campaign pertains to striking the chord where players identify with the feeling of winning at the end. Title, on the other hand, is an exclusive launch powered by IGT. It follows in the footsteps of the Cleopatra game and is known as Fort Knox Cleopatra. It is one of the most recognized and successful titles on the platform.
To start with the ad campaign, Winning is Defeated will be featured in three regions: New Jersey, Michigan, and Pennsylvania. The marketing initiative has been launched in partnership with Mischief to ignite winning vibes among players. Existing customers are sure to bear a close resemblance to it, and new customers can take the liberty to join the force by signing up at FanDuel.
Those who do so will be eligible for 50 bonus spins if they also make their initial deposit. It is not specified which payment method should be used for the initial deposit. Therefore, it is safe to presume that new players can utilize their preferred deposit method.
The operator has also introduced its Reward Machine, a free-to-play mechanism with higher chances of winning. As per various Fanduel reviews, users also get various other bonuses, and now this addition would benefit them with more rewards.
Daniele Phillips from FanDuel Casino has expressed excitement with the updates while highlighting that the company is all about celebrating the feeling of winning a reward, which remains unmatched for everyone. The Vice President of Brand Strategy added that the ad campaign helps them double down on the sentiment that winning is above everything, including catching a key from a neighbor with a single hand.
Pete Lefebvre from Mischief has echoed a similar tone. The creative director has said that out of 34,000 unique feelings identified by researchers, winning retains the top spot, even if that is a firm assertion from their own perspective. This ideology is the basis of the ad campaign, stated Pete before concluding that there is simply no argument with the fact that the feeling of winning is the best in the world.
Fort Knox Cleopatra brings three elements for the exclusive experience and listing solely on FanDuel. These are progressive jackpot mechanics, the Cleopatra Bonus, and the Fort Knox Bonus.
The Cleopatra Bonus can be triggered with three Sphinx Scatter symbols. Once triggered, players win 15 free spins for three times the winnings. The Fort Knox Bonus can be triggered during the base game spin at random to open the way to securing cash plus coins.
Asaf Noifeld, the Managing Director at FanDuel Casino, has highlighted their priority to offer their players the ultimate choice. Noifeld has further stated that IGT helps them to continue providing the best experience in iGaming with Fort Knox Cleopatra.
Gil Rotem, the President of iGaming at IGT, has said that they are thrilled to introduce the title by IGT exclusively on FanDuel, adding that they are now looking forward to bringing the title to new and existing players.