The largest European social mobile poker operator KamaGames has inked a strategic business deal with former UFC welterweight champion Colby Ray Covington on September 9, 2020. This partnership will allow the poker operator to offer new in-game content featuring Covington. Players can access these games via social casino applications.
— KamaGames (@kamagames) September 9, 2020
Both KamaGames and Covington are leaders in their respective fields and have huge fan followings. KamaGames is one of the fastest-growing independent poker operators in the world and keeps on introducing unique games designed for both smartphones and social networks. Covington is a highly acclaimed, professional mixed martial artist in the U.S.
By signing Covington, the leading game developer is looking to capitalize on his popularity to attract new poker players in the region. This collaboration will allow players to take part in exciting contests.
Among other special offerings that poker players will be provided by KamaGames are a chance to win an MMA-inspired trophy by participating in a weekly poker series and billions of free chips in giveaways. Also, players can win a free in-game bet on the next MMA fight to be held between Covington and his contender Tyron Woodly on September 19, 2020.
The poker operator has achieved tremendous success in its previous business partnerships with UFC athletes Petr Yan and Tony Ferguson. With Covington, KamaGames is hoping to continue the trend through special in-game content and offers for its social casino players. In short, this deal is an effort to bring both poker players and sports fans on a single platform where they can enjoy the game featuring their favorite star MMA fighter.