The Liverpool Football Club, known as Liverpool FC or simply LFC, was founded in the year 1892, is a renowned football club based in Liverpool, England, that competes in the top tier of the English Premier League. It has 6 European Cups, 3 UEFA Cups and 4 UEFA Super Caps with 18 League titles, 7 FA Cups, and 15 FA Community Shields to boast of, which is more than any other English Clubs. Moreover, the club has bagged the title of being the 7th highest-earning football club of the world in 2019.
For all these reasons and reputations of the clubs, every match gets the support of eons of fans not only from England but also from all across the world. To make the videos of each match accessible to the maximum number of fans, LFC has announced to expand its YouTube channel for providing the fans the accessibility to watch premium videos of the matches and other exclusive features like LFC badges and emojis. Apart from these emojis and loyalty badges, subscribers can also interact with the Reds (LFC players) through the YouTube Membership Community.
Regarding this, Tomos Grace, the Sports Head for YouTube in Europe, Middle East and African Region commented, “With the YouTube Memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love. Liverpool FC are riding high in the Premier League, and we congratulate them on being the first to launch Memberships on YouTube.”
By expanding the YouTube channel, LFC becomes the first-ever global sports team to utilize the membership offered by YouTube. Since the launch, the channel already has 3.4 million subscribers, making them one of the most celebrated sports teams of the world. Free subscribers can watch the match highlights as many times as they want without any cost. Apart from this, they can also watch programs like Inside Anfield and Bezzies, absolutely free of cost.
There are two membership packages available for the supporters to choose from. The lowest being at £0.99 per month. With this minimum subscription amount, the supporters can enjoy watching the entire host content within the LFC YouTube Members area. Subscribers are also entitled to several attractive perks like an enhanced video package with four additional weekly shows, behind-the-scenes reactions and also live match reactions, which is like heaven for football enthusiasts.
The senior Vice President of Marketing and Media, Liverpool FC Drew Crisp, lauded the development and said, YouTube is the biggest online platform where a substantial percentage of the social followers of the club feel at ease to interact with them. He added, “Over the past three years we have been using the platform to build up great content with our players, manager, and fans, reaching supporters around the world and providing amazing moments, including our incredible journey to European success earlier in the year.”