BetMGM, an online gaming division, has partnered with MGM Grand Detroit to provide a seamless experience to players both online and offline through the Rakin’ Bacon Odyssey slot game, according to recent news. This makes it easy for a person living in the Detroit area to play the game from home or at the actual casino hall. Effective linking of these two platforms enables participants to seamlessly transition from online to in-person gaming.
Thus, MGM Grand Detroit, Michigan’s largest retail casino, has partnered with BetMGM, the former top online casino, to reclaim both markets. This strategy may help the two combine to attract more players and improve consumer experience.
Out of the three casinos in Detroit, MGM Grand Detroit is ahead, making more than $200 million by April. Former Michigan online casino market leader for 39 months, BetMGM plans to overtake FanDuel, which outplayed it in March and April. This has made BetMGM one of the top online casinos USA as it continues to work towards providing unique gaming services and products.
Michigan is particularly significant to MGM because both its retail and online casinos are well-known in the state. Indeed, BetMGM’s online app may attract gamers due to the popularity of MGM Grand Detroit and the Rakin’ Bacon Odyssey that is presented. Apart from that, it has a standard 3×5 reel concept that changes into 6×5 when the bonus round is activated, increasing the number of pay lines to 7,776, which is advantageous.
Online casino revenue for BetMGM was second in April, just $1 million behind FanDuel. For months, the two platforms will compete for top rank. According to Oliver Bartlett, Vice President of Gaming and Content at BetMGM, Michigan is a perfect location for such competition. He noted that their game, Rakin’ Bacon Odyssey, proves that BetMGM has a competitive edge because it is an omnichannel sports betting provider. The company is pleased to continue to be the only online retailer for this new version of the most popular game in Michigan, which could well be the best iGaming state.
Rakin’ Bacon Odyssey is only available in Michigan, both online and at MGM Grand Detroit, demonstrating MGM’s commitment to providing its players with an omnichannel gaming experience. To achieve this, MGM plans to increase BetMGM’s online casino sales while remaining dominant in the retail casino segment.
PlayAGS, a company that specializes in designing and manufacturing integrated gaming solutions for casino operators, markets and develops Rakin’ Bacon Odyssey. In a recent statement, Zoe Ebling, Play AGS Interactive Vice President, highlighted the relevance of such a strategy and her enthusiasm about Rakin Bacon Odyssey launching in Michigan with BetMGM. She pointed out that with this expansion, the company will be well-positioned to demonstrate how AGS can offer a coherent omnichannel experience. This shows that they possess the passion for delivering the best of what a gaming company should present to its clients by integrating their online and physical operations.
Ebling went on to say that the company is leading the charge to revolutionize the betting industry by teaming up with BetMGM, which is a game-changer in terms of omnichannel and innovative ways to contact players.
Thus, the following months are critical to the success of this strategy for BetMGM and MGM Grand Detroit. If this integration works positively, it could open doors for more omnichannel developments, thus strengthening their roles as key players in the online and retail casino industries. This move also highlights the growing importance of a player’s experience remaining consistent in both the online and offline environment in today’s volatile gambling industry.