NeoGames has announced that its subsidiary, Pariplay, is now live in New Jersey after reaching an agreement with Caesar’s sportsbook and casino. This is a big step forward for the supplier in the North American market and will strengthen its position in the United States, especially in the north.
Wizard Games became the first game to go live as a part of this strategic agreement. The partnership between Pariplay and Caesars is important to achieve the long-term goal of Pariplay, which is to become a leading supplier of iGaming content in the North American region.
Pariplay has further lined up more content for Caesars to offer its customers. This content is based on the success that it has seen across the globe and in other American markets. It will be offered to ensure that US-based content makes its way into the new American market. The content will be from its Ignite partners or third-party vendors with the same goal of operating in the regulated market to entertain a larger number of customers.
Every game will be rich in features and have innovation as its core focus. Tsachi Maimon, the president of NeoGames, has called this a major milestone in the roadmap of the venture as it will be able to continue offering its customers a wide range of products. NeoGames continues to make deals with several partners to further its expansion plans. Pariplay has done the job in New Jersey. Many more partnerships can be expected to conclude in the days to come.
Matthew Sunderland, the Senior Vice President of Caesars, has appreciated Pariplay for featuring a wide portfolio of iGaming content and called the Wizard Game range excellent. Matthew sees this partnership as a positive step for the company, which will now be able to introduce new titles for its customers.
Its games add plenty of weight to our already wide-ranging portfolio, added Matthew in his statement while expressing assurance that the customers will be able to engage with the content and get entertained by the titles that are available right now and will be available in the future.
As per the latest casino news, Caesars brings to the table an experience of more than 80 years in the gaming segment. Pariplay, on the other hand, is one of the best aggregators and content providers behind products like Fusion and Ignite Studio. Pariplay comes with a suite of back-office conversions and a set of tools to retain customers, along with thousands of interesting titles. Its presence is spread across Israel, Bulgaria, Malta, India, the USA, and Gibraltar.
Pariplay is a B2B provider of RNG games with a serious note on responsible gaming.
The presence in New Jersey will only accelerate its presence in North America. It is a great start for NeoGames and an extended entertainment offering for Caesars.