Taking pride in being the world’s biggest provider of online gaming and sports betting software, Playtech collaborated with Aquila Global Group SAS which serves as the operator of the Colombia-based gaming and betting platform Wplay. The two leading entities have joined hands by entering into a long-term structured agreement.
According to the latest piece of information on the subject matter, the agreement will allow Playtech to work as Wplay’s strategic technology partner. It will be involved in the channelization of its world-class products along with the management of operational and marketing services throughout the gaming platform’s retail and online operations. There will be a complete transition of Wplay’s retail and online operations to Playtech’s IMS player management solution.
Playtech will support all software applications throughout Wplay’s regulated niches, including the sports and casino solutions along with third-party games via the Playtech open platform. The company will offer CRM and marketing knowledge along with experts to Wplay. The company will be entitled to earn profits and revenues as per its basic business model.
Mor Weizer, the chief executive of Playtech shared his views on the partnership by saying that
As outlined at the interim results, our pipeline of new licensees is strong across all segments of our core B2B offering. This agreement demonstrates the execution of our strategy to continue to deliver structured agreements with the leading brands in the most attractive markets globally. Latin America remains a key market for us and with this long-term partnership with Wplay we have added another important strategic partner in the region.
The honorable President of Wplay Julio César Tamayo quoted,
In addition to strengthening Wplay’s leadership in Colombia this agreement will deliver the technology and expertise required to take the market in Colombia to the next level.
In June 2017, Wplay became the first entity to acquire a license to establish itself in Colombia’s regulated online gaming arena. Earlier, Playtech had entered into a partnership with GVC Holdings to launch a live casino studio named Elevator.