The world’s renowned lifestyle brand for gamers, Razer, has decided to go ahead with its plans of launching its flagship RazerStore in Chinatown, London, on December 14, 2019.
The flagship RazerStore London will emerge as the latest addition to the worldwide chain of RazerStores. Soon after the launch, it will also become the first store in Europe. With approximately 3700 square feet of floor space, RazerStore London is set to become the biggest store so far.
Razer came into existence in the year 2005. It has been headquartered in San Francisco and Singapore. It has already become one of the leading brand gamers in the USA, China, and Europe, with 18 offices all across the globe. The popularity can be sensed from the fact that it is listed on the Hong Kong Stock Exchange. Razer has massive 70 million users across the continent on their software platforms.
Min-Liang Tan, Razer’s Co-Founder and CEO, said,
The popularity and success of the RazerStores is something we’ve wanted to bring to Europe for a long time.
Min-Liang Tan added that London’s diverse population, massive tourist presence, and innovative gaming industry make it an ideal and happening location for Razer to launch the first store in Europe.
RazerStore London seeks to offer a unique gaming experience for a score of Razer fans and gamers all over the world. And, in order to gamify the experience of visitors, it plans to provide the best in eSports, gaming, entertainment, and streaming.
It will feature a massive playlist area for individuals to test the new product in the game. It may also use a Razer Chroma lighting system that will imitate the actions of players. The selection of wall-mounted digital screens will help in showcasing eSports events and live streams for one of its kind of shopping and gaming experience. The lower floor is expected to telecast weekly tournaments, bootcamps, workshops, etc. The lower floors will be equipped with streaming booths, LAN area, multiplayer player console station, etc.