Entain Partners Review 2023 – Revenue Shares, Target Markets, & More!

Entain Partners is the official and one of the leading casino affiliate programs in charge of the GameBookers Casino, Party Poker Casino, Bwin Casino, and Party Casino group of multi-platform casinos. These affiliates group of brands provide a variety of slots, live table games, and other games from their software, as well as Electracade, Playtech, 1x2Gaming, and others.

Many inactivity provisions in the program can result in early termination. The government of Gibraltar has granted Entain Partners a license. The affiliate program supports 13 online casino and sports betting firms with a substantial player base. The affiliate can simultaneously promote all brands or combinations through a single account.

In this Entain Partners review, we will provide you with further insight into this program and its services in terms of affiliate marketing.


Official Website https://www.entainpartners.com/
Established Year 2004
Base Commission NA
Commission Type Revenue Share Payment
Payment Frequency Before 10th of every month
Payment Methods Multiple including online transaction
Minimum Payment €50
Withdrawal Limit €100
Currencies Total 42 Currencies
Affiliate Software Entain
Revenue Share 25% to 35%
Cookie duration Will stay for long unless the purpose is fulfilled
Negative Carryover No negative carryover
Bundling NA
Admin Fee No
How They Pay Bonuses, free bets, and spin

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Key Details About Entain Partners

Following are the important and beneficial aspects of the Entain Partners program:-

Commission Details

Entain Partners follows a standard commission structure depending on how many new players you attract to the brands each month. The more players who register on the brands due to your efforts, the greater is your income share. Here, they calculate commissions for each product uniquely; however, in most cases, it is just gross gaming income, less operating expenses, and other third-party costs. The actual commission percentage is calculated monthly based on the number of new depositing players introduced to the group’s sites.

In general, negative carryover isn’t involved in Entain Partners’ plan. However, they have rules allowing them to roll over negative balances generated frequently by bonuses or other expenses.


Regarding the sub-affiliation commission, no specific information exists on the Entain Partners program website. However, you can contact an account manager of the brand at any time for more information about this type of commission arrangement. Management will respond to any of your queries promptly.

Payment Details

Regarding payment, Entain Partners’ partners receive the sub-affiliation commission or pay within the first 10 days of the month. Since they do not specify general minimum withdrawal criteria, affiliates must keep a tab on their account to know the total cash earned. If you do not reach the required amount, you must roll over the earnings till 180 days of inactive.

Entain Partners can choose from various payment methods, including Neteller, Visa, Skrill, WebMoney, electronic transfer, Maestro, EntroPay, UseMyBank, Citadel, and others. Affiliated also have a £100 minimum monthly payment threshold, implying that any revenue less than this amount is carried over to the next month.


Multiple software tools are supplying this program. Some of the top tools are – Yggdrasil, Electracade, Partygaming, Merkur, and others.

Restricted Countries

Many countries have restricted the use of Entain Partners’ gaming affiliate program. Some of these are Italy, Israel, India, French Guiana, Belgium, Australia, and a few others.

License & Regulated Jurisdictions

The Entain Partners Company is completely licensed by the government of Gibraltar and the UK. It is a UK tax resident and runs its operations in more than 30 countries.

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Associated Brands

Since it is one of the leading affiliates in the market, the Entain Partners program offers multiple top brands to connect with. Some of the top brands are:

  • Bwin– It is synonymous with sports and is one of Europe’s major online betting companies. It is the market leader in various countries, including Germany, Belgium, Italy, and Spain. In addition, Bwin offers multiple casino gaming options, including poker, and bingo on mobile and the web, using a single account.
  • Ladbrokes– For nearly 50 years, Ladbrokes has been the leading affiliate brand in the UK high street. With a rising online presence, the Ladbrokes brand is rigging into becoming the leading affiliate brand in the country.
  • PartyCasino– It is one of the largest online casinos in the world, featuring mobile games that include numerous classic casino games, including blackjack, roulette, and a wide range of slot machines.
  • SportingBet: It is a renowned online and mobile supplier of sports betting, gaming, casinos, and poker. It was founded in 1998 and was bought out by Entain in March 2013.
  • GameBookers– This full-service sportsbook is particularly popular in the markets of Eastern and Central Europe. It allows up to 30,000 wagers every day on over 90 sports.
  • Foxy Bingo– Launched in 2005, Foxy Bingo is a successful brand offering an online bingo gaming service and is the leading name in the UK market.
  • Foxy Games– The product was released as a standalone on mobile and desktop in 2015 to use Foxy’s strong brand name to drive cross-selling from bingo to casino. It has over 150 games to choose from, including progressive jackpots, slot machines, and various table games.
  • Eurobet- Eurobet Retail is Italy’s third-largest Over the Counter (OTC) betting company. Eurobet Online offers a comprehensive selection of sports betting, casino, and gaming goods, as well as virtual racing and bet-in-play gaming options.
  • Gioco Digitale- Regulated and launched in 2009 on the Italian market, Gioco Digitale is the leading brand for Entain Partners. With modern features, the brand establishes itself as the leading portal for casual gamers.
  • Casino Las Vegas– Casino Las Vegas, which opened in 2002, offers a diverse selection of fascinating casino and live casino games, large jackpots, nonstop entertainment, and excellent incentives.
  • OptiBet- Optibet is the Baltics’ major online betting and gaming brand, operating under distinct local gambling licenses. The brand provides material and relevance to a big and diverse customer base.

Target Markets

Currently, the focus is on the markets of Italy, Greece, the UK, and Spain. In affiliate marketing, Entain Partners is working on new target markets. The affiliate program is working to reach Canada and Brazil to expand its business into new territories. In addition, the company acquired Avid in Canada. Party and Bwin are also on the list. As previously stated, Entain Partners will apply for a license in Ontario for Party and continue to invest in that market, which is pretty large for the brand.

It is the same situation in Brazil. It has a strong tie-up with SportingBet, which is a well-known brand. So, when that market opens up through regulation, they will continue to invest in that brand when Entain Partners can undertake marketing spending.

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Types of Games

At Entain Partners, casino players can choose a game from a wide platter. Entain Partners sponsors over 10 top-tier betting platforms, which have been in the industry for decades. Your referrals will find high-quality casino games in various genres, including slot games, table games, live casino games, jackpot games, and classic casino games like Roulette, Poker, and Blackjack. Furthermore, many allow users to join bingo rooms and gamble at regular sporting events. Furthermore, every company promoted by this program has its presence in the mobile version, allowing users to have fun and make money from anywhere using their devices.

Different Tools and Banners for Users

Entain Partners provides smart and original marketing tools and banners that enable you to promote brands daily. You can use trackers, banners, SMS marketing, and other intriguing marketing tools once you join Entain Partners. With this, affiliate marketing has been made easy, helping affiliate managers to promote the brand. Furthermore, it is critical to read and understand this affiliate program’s terms and conditions before beginning the promotion of brands. Infringing on any of the rules in the agreement may result in the immediate cancellation of your account.

Currency Accepted

At present, there are 42 currencies accepted on the Entain Partners platform. So, users have the option to play different games.

Types of Partnerships with Entain Partners

Entain Partners is engaging in partnerships with different brands. One such is with Light & Wonder. Using the Coral and Ladbrokes retail outlets, Light & Wonder will continue to offer more than 10,000 terminals to Entain’s licensed betting offices (LBO). In addition, the company will keep supplying titles from its global game catalog and from its Manchester Studio.

Its Partners has access to a wide library of more than 3,000 titles, accessible from the world’s major studios, supported with cutting-edge player offering gaming tools, thanks to the company’s premier content aggregation engine.

Then, the global brand McLaren Racing has signed a multi-year partnership with Entain Partners. Entain Partners and McLaren are technology leaders in their respective fields, so the collaboration is completely based on cutting-edge innovation, anchored by a shared approach to safety and responsibility.

Furthermore, Entain will leverage its cooperation with McLaren to come up with solutions to encourage safer betting and gaming, leveraging the team’s unique viewpoint on maintaining control and risk management.

Steps to Create an Account With Entain Partners

Creating an account with Entain Partners is pretty simple and fast. Here are the steps to join this casino affiliate program:-

  • Visit the website and register using essential information
  • You will be asked a security question
  • You will need to provide complete details, including company or beneficiary name along with Tax ID
  • Once you follow the steps, you can start advertising on different brands

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Pros and Cons of Entain Partners

Pros Cons
Promoting leading online gaming groups. Users may face negative carryover on certain bonuses.
Has no negative carryover. Bundled earnings.
You will receive a CPA plan upon request. There are strict inactive clauses leading to freeze of commission.
Has a sub-affiliation scheme.

Entain Partners Review: Conclusion

Entain Partners is a global affiliate program tool that allows you to fetch the maximum money from the traffic on your website. Apart from the numerous brands that you can advertise via it, this affiliate program offers compensation schemes, helping you earn around 35% on revenue shares per month along with the CPA plan. Moreover, with safe payment methods and strict regulations, players can have a safe account.

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What Banking Options Does Entain Partners Offer?

As one of the leading affiliates, Entain Partners offers different banking options like Neteller, Bank Wire, and EcoPayz.

Does Entain Partners Carry Sub-Affiliate Commissions?

At present, there are no sub-affiliate commissions offered to users.

Does Entain Partners Offer CPA or Hybrid Deals?

Entain Partners offers CPA or hybrid plans upon request.

Which Casino Brands Are Associated with Entain Partners?

There are different casino brands associated with Entain Partners. These include Bwin, PartyCasino, SportingBet, GameBookers, Foxy Bingo, and others.

Which Payment Methods Are Accepted by Entain Partners?

There are multiple payment methods available, including Neteller, Visa, electronic transfer, Solo, and others.

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