Entain has received five licences from the State Administrative Office of Saxony-Anhalt, allowing it to operate gaming and poker services under different brands. The services will now be offered throughout Germany, allowing Entain to promote to and reach customers in this new region.
The announcement has been made through an official news release, where Entain has called this an important and welcome step to protect customers from going to the black market.
A total of three brands are involved, namely bwin, Sportingbet, and Ladbrokes. Here is how the gaming and poker services of Entain will be offered in Germany:-
|Ladbrokes, bwin, and Sportingbet|| |
Ladbrokes and bwin
These licences are in addition to those previously granted to the betting and gaming interactive group. Previously granted licences are for online sports betting sites under each brand name. Recent improvements have enabled Entain to attain market leadership in Germany through its sports betting and gaming services.
We are delighted, said Robert Hoskin, the Chief Governance Officer of Entain, who added that having all the licenses for gaming and poker services will help the platform offer and market the services to audiences that are spread across Germany. Calling it a welcome step, Robert said that having these licenses will help Germany achieve its goal of becoming a fully licensed market in the gaming and betting segment.
The lack of licenses for gaming and betting operators leaves customers with no choice but to head toward the operators who conduct their businesses in the dark, another word for the black market. Customers are deprived of the privilege of getting protected against harmful activities. Plus, it poses a danger to the data they share with operators. Tools and commitments are not reliable either.
Online operators with licenses function under all the regulations and in collaboration with the relevant authorities. This ensures that customers are always safeguarded from any harmful activity that may happen on the network. Entain and other operators with a good reputation make sure that their customers have a smooth overall experience.
The goal extends to their internet experience and safety. Entain and other reputable operators ensure that clients have a good time when they visit the site.
Receiving licenses is a significant step forward for Entain. With cryptocurrency gaining traction, there is a chance that it will eventually accept digital currency as payment. The stance that Germany adopts will play a role here, coupled with what the community demands.
For a long time, the positive buzz has surrounded cryptocurrency gaming and poker. Operators are considering increasing their payment list in order to accommodate players from all around the world. For the time being, it remains to be seen how successfully Entain functions after receiving five licences.