Unibet, a brand owned by the Kindred Group, has confirmed a major partnership with the country’s prestigious National Basketball Association (NBA).
Unibet now officially becomes a lawful operator in sports betting for one of the world’s greatest basketball leagues.
Kindred US SVP Manuel Stan said the following regarding the big move:
We are very proud to team with the NBA. This will add further customer value to an already first-class betting experience thanks to official NBA betting data and league marks across our mobile and retail platforms. Kindred shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match.
The NBA holds a number of data pacts with Sportradar & Genius Sports already, offering an ‘unparalleled real-time official NBA betting data,’ to the company, says the NBA Commissioner, Adam Silver, during the development. These partnerships, based on data trading is a new kind of rapprochement amongst the greatest sports federations and betting operators of the United States.
In the times ahead, Unibet will now be free to provide the betting data and reports to the sports fans of the official NBA team. This is intended to boost the user experience enabling bettors to bank on the likelihood and data that is modeled in real-time seamlessly without delays.
Uniting with the sports betting players has proved to be a holy grail for viewership. The engagement of NFL has been on the rise ever since the legalization of sports betting in 2018, with states increasingly adopting it. Even the viewership volume of football games has been soaring by approximately 6% yearly.
After asking for a fee of integrity, teams have ultimately come to terms with collaborating with sportsbooks. The sports data player, Sportradar, is already in the list of partnerships under high-end contracts with the National Football League and Major League Baseball.
These deals generally use official real-time pieces of information, according to the company. Moreover, Sportradar gives rise to more significant equipment to the forefront like integrity monitoring in order to ensure fairness in contests of the leagues. The disappointment of paying the integrity fee has provoked leagues to come up with more acceptable ways of benefiting from their data.