The Asian Football Confederation (AFC) has extended its partnership with Sportradar until 2027. They will now live up to their commitment to being the world’s leading authority on athletic ethics. Sportradar is a leading worldwide sports technology business, and the two organizations have been working together since 2013.
In a signing ceremony that took place at The Ritz-Carlton in Doha on January 11, on the eve of the AFC Asian Cup Qatar 2023, this most recent achievement was commemorated by AFC President, Shaikh Salman bin Ebrahim Al Khalifa, and Sportradar CEO, Carsten Koerl.
According to Shaikh Salman, they have had a remarkable partnership with Sportradar for the past decade and were instrumental in driving match-fixing out of Asia. They made a pact to bring football-related ethics into the spotlight, and they intend to keep doing so so long as there is even a hint of animosity in the sport.
According to the betting news, Andrew Colin Mercer, general counsel and director of legal affairs at AFC, asserts that the expansion of the partnership with Sportradar serves as a strong indication of the organization’s commitment to eradicate any form of misconduct linked to football. They have been accumulating intelligence inputs and conducting their own investigations whenever they deem it necessary in order to effectively address the issue.
The chief executive officer of Sportradar, Carsten Koerl, is of the firm belief that technology plays a pivotal role in their ongoing fight against illegal football-related activities. From his perspective, the current imperative is to implement AI and machine learning components in order to eradicate all forms of dishonesty within the realm of athletics.
