On Monday, an announcement was made by Fiesta Bowl Organization that they have entered into a multiple-year partnership with Caesars Entertainment. The Caesars and Fiesta Bowl partnership will combine one of the biggest post-season football events of the USA with the legal sports gambling market of Arizona State.
This will be the first time that a college bowl game company will pair up with a sports betting firm. Caesars Entertainment will be hosting fan lounge events during the Fiesta Bowl in the suburban Glendale area or during the Guarantee Rate Bowl at Chase Field in downtown Phoenix.
Sports betting legalized in Arizona State from 9th September
During the Fiesta Bowl, sports fans will be able to make wagers at a bar and sportsbook on the Chase Field Plaza. Fans will also be able to place bets on the Fiesta Bowl through the Caesars sports betting app.
Incidentally, Chase Fields is also home to the Arizona Diamondbacks of the MLB. The Diamondbacks have also entered into a partnership with Caesars that will come into action as soon as sports betting becomes legal and infrastructure for it is developed in the State.
But the Fiesta Bowl partnership is another sign that sports betting is becoming increasingly popular in the United States. Just five years ago, the introduction of sports betting in college sports had been absolutely unthinkable.
Chief Marketing Officer of the Fiesta Bowl, Jose Moreno, believes that the partnership with Caesars Entertainment shows that sports, in general, is evolving all over the country.
Caesars Entertainment will also be the pregame title partner for pregame parties of Fiesta Bowl. They also are the official partners for the Bowl’s kickoff luncheon. Caesars Digital, Chief Development Officer Dan Shapiro, is also very optimistic about the Fiesta Bowl partnership. He believes that this deal will help Caesars become a market leader in the sports betting sector of Arizona. Shapiro believes that as sports betting has already entered professional sports, it was bound to eventually trickle into college athletics as well.