International Game Technology (IGT) has decided to extend its retail sports betting service into Arizona. They have signed a multiple-year deal with Cliff Castel Casino, located in Camp Verde of Arizona. Cliff Castle Casino users will now have access to the PlaySports platform of IGT and be under the purview of IGT trading and sports betting advisory.
As per the terms of the agreement signed between IGT and Cliff Castle Casino, players at Cliff Castel will now be able to place pre-game bets, as well as place live in-game bets. They can place their bets through IGT’s PlaySports kiosks at Cliff Castle. All PlaySports kiosks are self-service.
The General Manager of Cliff Castle Casino, Aaron Moss, believes that the collaboration with IGT will be important for the Cliff Castle brand. It will help them extend their user-base and bring in new clients essential to survive in the increasingly competitive casino market of Arizona.
Moss is hoping that their loyal patrons and local sports enthusiasts will all enjoy the high-quality PlaySports technology-driven sportsbook being introduced at Cliff Castle.
IGT’s President of Sports Betting Operation, Joe Asher, has reassured Cliff Castle that their PlaySports technology is highly reliable and provides great scalability. He is also confident that the IGT advisory team will be able to guide Cliff Castle to maximize the benefits of their new sportsbook launch.
Asher feels that the Arizona sports betting market has great potential. He has also publicly stated that he is very excited about the collaboration with Cliff Castle with regards to the sportsbook because they have already been long-term clients of IGT’s other services.
IGT is one of the prominent leaders in the gaming industry. Their services are used in more than 100 different countries across the world. IGT’s newest PlaySports technology has also been adopted in more than 60 different sportsbooks across 16 American states.