Bragg Gaming has announced that it will further cement its presence in the UK market in partnership with Unibet. While a definite timeline has not been shared by Bragg Gaming, it is clear that the exclusive content from its iGaming portfolio will be made available to the residents of the UK through the said operator.
Some of the titles that are going live under the partnership are Dreamy Genie, Fairy Dust, and Egyptian Magic. Players can access the content at unibet.co.uk.
The current development is an expansion of the partnership between the supplier and operator. According to gaming industry news, upcoming titles will also go live with Unibet. Unibet, a top-tier brand under Kindred Group, paves the way for Bragg Gaming to enter the regulated market in the most fashionable manner. Unibet is a prominent operator across the globe, a reputation that Bragg Gaming will enjoy when it comes to its own content.
Both are benefiting from this association. For instance, and in simple terms, Bragg Gaming gains entry into another market to reach out to a larger number of audiences. Unibet, on the other hand, expands its iGaming portfolio. Thus, making more titles available to its players in the UK. As for the players, they now have new titles to experiment with at their convenience.
Kindred Brand majorly targets markets in North America and Europe. This aligns with the growing strategy of Bragg Gaming, making them an ideal fit for each other.
Lara Falzon from Bragg Gaming has said that they chose Unibet because they have seen the way they handle the offerings. Specifically speaking, the President & Chief Operating Officer of the brand said that Unibet handles the content expertly no matter the market. Lara added that it was a simple choice for them to make knowing the background history of Unibet when it comes to taking the content to its players.
Calling this a significant boost, Lara has stated that it helps them achieve their interest in the largest European market.
Gareth Jennings from Kindred Group has responded to the statement. The Head of RNG Casino has said that they are used to the level of quality that Bragg Gaming supplies to them, adding that that is specifically what makes Bragg Gaming a wonderful addition to their UK portfolio.
Gareth has further said that the current collaboration for the UK market is a continuation of a fruitful partnership.
The association has concluded, and the content is likely to be made available across the UK venues where Unibet is present and actively serving its customers.
Bragg Gaming serves not just online platforms but also serves land-based operators. It is known for delivering content-driven casino titles that can be enjoyed by a large number of players. Its proprietary content is backed by cutting-edge technology. Making this evident is the in-house developed titles like Atomic Slot Lab, Spin Games, and Wild Streak Gaming.