Gaming

GREY Appointed as the Global Agency of Record

Gaming Technologies, Inc., a software platform and an owner of www.Vale.mx, a leading interactive online casino and sports betting firm in Mexico, announced today that it has chosen WPP’s Grey, one of the world’s top advertising and marketing organizations.

It will also help to develop and introduce all Gametech brands in Latin America, including Vale.

Grey will manage the project from its Ecuador office, work with other agency partners globally, and be in charge of brand strategy and digital promotion.

Gametech is presently focusing on developing multiple markets to provide a whole new experience in terms of entertainment, ranging from online gaming, online casino, and sports betting, to the area, beginning with the debut of a new interface for their platform in Mexico.

Jason Drummond, Gametech’s founder, and CEO said that the company is thrilled to join Grey’s incredible team. Their innovative approach to online gaming marketing and branding is a perfect match for Gametech’s ambitious expansion ambitions for Vale. GREY agreed to the demand for a world-class creative firm with operations across Latin America and the United States to help launch Vale to different markets and bring in new players.

GREY’s VP of Global Creative Board, Eduardo Maruri, stated that Working with Gametech on a unique concept is exciting. He is confident that by working together, they will create a compelling and creative journey for its brands while entering Latin America.

Santiago Crespo, Grey Ecuador’s Chief Innovation Officer, will lead the agency’s efforts, including a top interdisciplinary team, to produce the finest creative and strategic work for Vale.

Gametech also collaborated with Big Bola Casinos, one of Mexico’s largest regulated brick-n-mortar casinos, to launch Vale.mx in Mexico during March 2021 on Big Bola’s current SEGOB license. Big Bola is among the 14 companies in Mexico legally permitted to provide legal betting and online casino services.

Many of the top new online premium casino games are available on Vale.mx, and they can be played on mobile or desktop. Vale.mx already has over 85,000 registered players, and the number is registrations are increasing at a rate of over 1,000 each day.

In May 2021, Gametech signed a one-year endorsement and brand ambassadorship deal with Mexican boxing legend Saul “Canelo” Alvarez to endorse the Vale brand in the US and Latin America. Canelo fought for the WBO super middleweight belt against Billy Joe Saunders in May and wore boxing shorts with the Vale logo prominently visible as part of the deal. TV ads, advertising, and social media posts are all part of Canelo’s worldwide endorsement contract.

Mexico is Latin America’s largest casino gaming market. The country is the world’s 12th largest market because it is the only market outside of the United States to provide legal restricted casino gambling.

Edna Boykin

Edna Boykin started her career as a financial news writer. And, she was withal active in stock trading. From the commencement of her vocation, she is passionate about online poker games. As she likes to play poker and roulette, she knows the casino industry exhaustively. She recently joined Times of Casino as a news writer. She regularly contributes in-depth breaking stories and news updates of the casino industry.

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