Betting News

Increasing Support for Sports Gambling Accelerates the Market’s Expansion

The sports gambling sector is booming in the U.S. According to research released by Ark Invest, the US sports gambling industry would be worth USD 37 billion by 2025, a huge increase from its present value of USD 9.5 billion. This year, multiple statements from various corners of the country suggest that the United States is becoming more open to these businesses. For example, the Massachusetts House of Representatives recently adopted a bill to authorize sports gambling in Massachusetts. While the bill’s destiny in the Senate remains uncertain, the Massachusetts House of Representatives approved it 156-3 on Thursday evening, as per The Boston Globe.

Hundreds of sportsbooks and casino brands compete for the same consumers by advertising on television, radio, the internet, and partnerships. Expensive incentive campaigns and extensive marketing will get them in the doorway, but a terrific mobile product and excellent customer service will keep them engaging with the book for the long haul.

FansUnite Entertainment Inc. just went into a strategic partnership with Sportradar Group AG, a significant worldwide sports technology firm that creates interactive experiences for sports fans and gamblers. Under the terms of the deal, Sportradar would provide FansUnite with its Managed Trade Services, which includes pre-match gambling, live odds, and wagering stimulation. FansUnite’s sportsbook will also benefit from the relationship, including online visualizations and an entire administrative back-office to help with wagering activities.

Boyd Gaming Corporation and FanDuel Group planned to open Stardust-branded virtual casinos in New Jersey and Pennsylvania earlier this year, heralding the renowned gambling company’s comeback to real-money gambling. The Stardust was among the most well-known casinos on the Las Vegas Strip for nearly half a century. It will collaborate with its FanDuel partners to build the first real-money virtual casinos. Its illustrious brand will undoubtedly bring a huge edge in interacting with gamers seeking a unique playing experience. 

On October 18th, DraftKings Inc., the New Hampshire Lottery, and Filotimo Casino & Restaurant entered into a partnership to promote retail sports gambling in New Hampshire. The DraftKings Sportsbook at Filotimo in Dover is the state’s 3rd retail sportsbook, following DraftKings Sportsbook at The Brook in Seabrook and DraftKings Sportsbook at Filotimo in Manchester, which debuted in August and September 2020, respectively.

Wynn Resorts Ltd., through its internet gaming segment ‘WynnBET’, declared a multi-year content branding and affiliate collaboration with Minute Media, the owner and manager of six global sports and culture brands along with the Players’ Tribune, FanSided, 90min, and The Big Lead, earlier this year. As per the terms of the agreement. WynnBET will employ Minute Media’s diversified ecosystem of owned companies, media figures, athletic influencers, and open digital platform to generate story-driven material that will expose WynnBET to an estimated 60 million monthly users in the U.S.

Edna Boykin

Edna Boykin started her career as a financial news writer. And, she was withal active in stock trading. From the commencement of her vocation, she is passionate about online poker games. As she likes to play poker and roulette, she knows the casino industry exhaustively. She recently joined Times of Casino as a news writer. She regularly contributes in-depth breaking stories and news updates of the casino industry.

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