OpenBet, a company specializing in providing content and services, has formed an exclusive partnership with 888 to launch Sports Illustrated Sportsbook’s first retail sportsbook. In 2021, Sports Illustrated, which Authentic Brands Group owns, formed an alliance with 888. The objective was to construct a high-end sportsbook. OpenBet was picked as the associate for their entry into the retail market as a result of the success of the digital sportsbook. OpenBet is likewise a part of the global Endeavor network.
OpenBet is situated within the periphery of the Island Resort and Casino in Michigan. The operator’s property is boosted by OpenBet’s new-age retail solutions, such as high-end betting counters and self-service booths. The customers are provided with an entire array of betting opportunities, like same-game parleys, teasers, as well as futures and player props. They are all incorporated via OpenBet’s all-inclusive trading method. Through the association, OpenBet’s status has witnessed a higher ranking in terms of operators throughout the US.
According to the US Vice President of OpenBet, Deb Krupinski, the association with 888 and Sports Illustrated Sportsbook will help them boost their initial release. In his view, the customers connected with the Island Resort and Casino in Michigan will be provided with the option of engaging in sports betting activities where safety factors are well taken care of. He is of the firm opinion that the introduction of the iconic retail platform will prove to be an absolute landmark for OpenBet and be in tandem with the company’s pledge to offer its associates advanced technology and unparalleled content.
As per the US President of 888 Holdings, Howard Mittman, he strongly feels the association with OpenBet will not only help boost Sports Illustrated Sportsbook but also transform the image of the retail betting arena. Both companies will bring their individual lines of expertise and create an unbelievable experience for their customers.
As far as OpenBet is concerned, it is one of the leading sports betting sites. The company has twenty-five years of experience and is committed to innovation. Leading sports betting companies around the world prefer OpenBet’s modular array of technology content. In addition, lotteries, casinos, and local operators are included.
In nations such as the United States, the United Kingdom, Australia, and Canada, the company is regarded as a leading B2B sports betting partner. OpenBet is currently attributed with having over 75 international customers. The company has won multiple prestigious accolades, including Full Service Platform Provider and Sportsbook Platform Provider, among others.