PointsBet, a leading international sportsbook operator, today came out in public with its exclusive primary skin contract with Kansas Crossing Casino, L.C. (Kansas Crossing). With this agreement, PointsBet enters the Kansas market, offering them their retail and online sports betting options, liable to obtaining necessary licenses to operate.
Kansas Crossing runs the Kansas Crossing Casino and Hotel, located in the “Four States” area. PointsBet and Kansas Crossing will collaborate to work hand-in-hand to construct a multifarious sports arcadia, which will feature a sports bar, multi-screen video and odds display wall, various casino gaming choices and on-site viewing parties for major sporting events, among many other features. This partnership will give the state a premium sportsbook option, along with PointsBet’s world-class online betting product.
Johnny Aitken, PointsBet USA’s Chief Executive Officer, was very happy about this partnership and the immense opportunity that it will open for the company to offer its “top-notch retail and online sportsbook.”
He also said that
The team behind Kansas Crossing represents one of the best in U.S. gaming, and we look forward to many years of great success working together and introducing new clients to a truly innovative, customer-first experience from start-to-finish.
Doug Fisher, Vice President and General Manager of Kansas Crossing Casino and Hotel, expressed his excitement at the cementing of this deal as this will boost their efforts to bring in best-in-class “retail sportsbook” and “launch online sports wagering in Kansas.”
Fisher signaled that they are ready to take the betting market of the state by storm
We are certainly aligned in our efforts to provide the great citizens of the Sunflower State with the premium product they deserve, and we look forward to doing so with the PointsBet team.
PointsBet is expected to showcase its best-in-market exclusive technology, restructured and premium brand working culture, proficient trading practices and established marketing strategies to the enthusiastic wagering market of Kansas.