Things have worked out for good in the case of Reflex Gaming. The iGaming platform hails from the UK and is now entering the US market. The feat has been achieved in partnership with ODDSworks. Reflex Gaming has announced that it will first venture into the spaces of West Virginia and Michigan with a brand new slot game, The Legend of Ching Shih.
ODDSworks enters the picture with its RGS BETguard. The partnership was first announced in early 2022. West Virginia and Michigan have been selected for the size of opportunities that they possess.
West Virginia is a smaller market, and yet it has been able to register a revenue of $139 million in the fiscal year 2022-2023. Michigan’s figure stands at $151 million for June in terms of Gross Revenue. These numbers are specifically true for online casinos. Simply put, there is scope for growth for Reflex Gaming.
Assuming the brand replicates its UK success model in these two states, it is likely to climb up the ladder. Reflex Gaming is further aiming to expand its footprints in Delaware, Connecticut, New Jersey, and Pennsylvania. Needless to say, the expansion will be based on the fundamental association established with ODDSworks. The US market is competitive, and having a partner like ODDSworks could come in handy.
Mat Ingram, the Chief Product Officer at Reflex Gaming, has said that there were many hurdles and compliances while entering Michigan and West Virginia; however, ODDSworks made the journey possible for them. Mat was also the one to introduce the new slot title ahead of their debut in the US markets.
According to the casino news, Larry DeMar, the President at ODDSworks, has acknowledged the feat that Reflex Gaming has made in the European gaming industry. Larry further added that it was their joy to introduce the brand in the US market.
The European arm of Reflex Gaming is backed by a portfolio of 21 land-based slot titles and 19 online slot titles. Reflex Gaming has been named on the list of 100 Fastest-Growing Tech Companies for the UK in 2015. Reflex Gaming is now coming up with The Legend of Ching Shih, a slot title loaded with features like Multipliers, Free Spins Bonus, Bonus Boost, Super Reels, and Stacked Wild Symbols.
The US market is indeed competitive, and when it comes to West Virginia, then it is often the survival of the fittest.
This is imperative because Caesars Entertainment announced launching its online casino mobile application in West Virginia to up the game in the region. What could work for Caesars Entertainment is their Caesars Rewards program. Existing players can continue accumulating their points while new players register for the first time and bag the opportunity to also claim a Welcome Bonus.