The New Jersey Division of Gaming Enforcement has awarded Relax Gaming permission to operate in the state. The company will be known as RLX Gaming in the United States. To better promote itself in the U.S. markets, the firm has partnered with BetMGM.
Relax Gaming, an iGaming collector with a diverse range of content, has achieved its goal of entering the U.S. market and sees this as a profitable start. The company is confident that it will find its place with the support of the well-known BetMGM, a leading iGaming and sports betting provider.
As per the agreement, RLX Gaming will be responsible for distributing its acclaimed content to BetMGM’s clientele. This includes titles like The Great Pigsby and Epic Joker, among others, which will be available in New Jersey shortly.
Following its success story in Ontario, Canada, Relax Gaming is now eyeing a greater share in the U.S. markets but will carry on with its expansion plans in Canada.
BetMGM’s incredible online casino boasts over 1,500 games, with the most noteworthy feature being one of the largest jackpot networks spanning across all U.S. states.
According to Simon Hammon, CEO of Relax Gaming, which is now RLX Gaming, it has always been their ambition to enter the immensely profitable markets in the United States. The icing on the cake is a partnership with BetMGM, which will ensure a faster path forward.
According to RLX Gaming’s Chief Regulatory Officer, Alexia Smilovic Ronde, this is the opportunity the company has been waiting for, and being granted the transactional waiver will allow it to expand its operations even further. He goes on to say that this illustrates their commitment to upholding tight regulatory duties in the online gaming industry while also providing advanced content to operators.
According to BetMGM’s Vice President of Gaming Products and Content, Oliver Bartlett, by partnering with RLX Gaming, the company will have more alternatives for presenting the finest titles to their audience.
In February 2023, Relax Gaming’s Dream Drop Jackpots was honored with GGA’s Product Launch of the Year, solidifying its position as a top B2B provider. The 2023 CasinoBeats Game Developer Awards are one of Money Train 3’s six Slot of the Year titles. The brand also took home the prize for Skill Games Supplier at the 2023 EGR B2B Awards and the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming offers over 4,000 online casino games, which is part of its arsenal. There is an amalgamation of in-house titles and ones obtained from intermediaries.