Former Brazilian and Real Madrid football legend Roberto Carlos was declared as an ambassador for the new cryptocurrency from the Malta-based online gambling company LUCKY.io. Carlos teamed up with the blockchain-based casino to promote their cryptocurrency, LUCK.
Earlier Carlos had remarked:
“As any World Cup winner will know, you need skill, passion and a little bit of luck to reach the top. That is why I’m delighted to sign for LUCKY.io, a fantastic new casino and sports betting platform that is all about fun and fairness.”
They also partnered for a local charity organized by Puttinu Cares for a football session with children undergoing cancer treatment. Carlos donated $2,000 to the charity cause.
LUCKY.io. grants the opportunity to play in a smart and contract-based betting floor using the company’s crypto tokens, and offers “a fast and secure way to play with this blockchain-based online casino.”
“Blockchain gaming is a fascinating new area with the power to bring entertainment to millions of people around the world. I cannot wait to get started helping the LUCKY.io team on this mission.”
Blockchain has been making a lot of noise in the sporting industry. Boxing champion, Manny Pacquiáo launched a merchandise-backed cryptocurrency. James Rodriguez also launched his token in partnership with SelfSell.
And most recently, the La Liga football club, Atletico Madrid became joined hands with Socios.com which is a blockchain-based stage that gives subscribers, voting rights.
Socios would launch their Official Fan Token this fall via a Fan Token Offering (FTO). The value of each digital token has been set at two euros. Token owners will be able to engage in surveys and polls(votes) carried on via Socios’s mobile app. Additionally, the fan token owners will get to access to exclusive games and bonuses through the app, and can also receive incentives based on the amount of time they spent on the Socios app.
Reportedly, the Portuguese football club Benfica has begun accepting payments in cryptocurrencies, in their official club store in partnership with UTRUST, a crypto and fiat payments platform.