The California-based fast-food restaurant chain, Taco Bell, has partnered up with MGM Resorts’ BetMGM to allow sports and taco fans to gamble real money on players of their choice, who, according to them may steal the first base of the MLB World Series, an honor Taco Bell has named, ‘Taco Hero.’
For seven years, Taco Bell has treated its fans with delicious free tacos to enjoy along with the World Series, but this year, they have raised the stakes.
Taco Bell’s new betting partner BetMGM, operated by Roar Digital, will accept bets at the MGM Resorts properties in New Jersey and Nevada, Mississippi, and will also in-take wagers on the playMGM app in Nevada or the BetMGM digital app in New Jersey. All bettors must be 21 years old or older in order to participate, and the offer is only valid only at MGM Sportsbooks, the BetMGM App, and the PlayMGM App.
On 14 October, BetMGM will publish prop bets, before the end of the League Championship Series. They will offer a directory of active players from the four surviving playoff teams. BetMGM’s oddsmakers will employ historical data and their statistical knowledge to post real likelihoods; these will be refreshed as the elimination round progresses.
Will Bortz, the Director of Brand Partnerships and Sponsorships at Taco Bell, commented:
When it comes to the World Series, rooting for that first stolen base and rejoicing for free tacos has really become the game within the game. So, teaming up with BetMGM to give fans a whole new way to participate in ‘Steal A Base, Steal A Taco’ felt like a natural extension for us. We can’t wait to see fans engage with the program like never before and, of course, we’re excited to see if their predictions come true.
As soon as the first base of the 2019 World Series presented by YouTube TV is taken, Taco Bell will announce the retrieval day. On the announced date/dates, the winning base can be cashed for a free Nacho Cheese Doritos Locos Taco, at any participating Taco Bell outlet. This promotional offer does not include a door-step-delivery option, and also excludes Nacho Cheese Doritos® Locos Tacos Supreme®. One winning a ticket or registered account is entitled to one free Nacho Cheese Doritos® Locos Tacos. Full terms and conditions are stated in- www.TacoBell.com/StealATaco. Winning bettors can also convert their winning tickets into cash.
CMO of Roar Digital, Matt Prevost, asserted:
The 2019 World Series is certain to feature some of baseball’s biggest stars and most recognized teams, along with millions of hungry baseball fans. Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion is one of the most talked-about and engaging initiatives in all of the sports, and we are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts.
This tie-up with Taco Bell (a unit of YUM Brands, Inc.; it also owns the KFC and Pizza Hut chains), was MGM’s second food-chain deal this year. In September, they sealed a deal with the largest operator on the Las Vegas Strip, the sports bar giant Buffalo Wild Wings, to introduce digital wagering options to the participating Buffalo Wings outlets in the U.S.