The International Cricket Council (ICC) and FanCraze announced an extension of their collaboration that will span multiple years. This marks a major step forward in the development of digital fan engagement, which will be showcased during the ICC Men’s T20 World Cup 2024 with the introduction of innovative new products.
Additionally, the upcoming release of ICC Crictos SuperTeam, a Web3 fantasy game that will include officially licensed ICC digital video mementos, will be incorporated. SuperTeam will offer aficionados the chance to participate in contests that offer daily rewards and to create fantasy teams using ICC Crictos.
This association will leverage the accomplishments associated with the ICC Crictos since its establishment in 2022. This was a period that entailed an added connection between cricket enthusiasts and the men’s and women’s cricket teams. Unique online video collections were thrown in as add-on offers for fans, depicting the highlight moments of the matches.
ICC Crictos were exclusively available to cricket aficionados who attended the ICC Men’s T20 World Cup 2022. The fan experience has been further enhanced by events such as the ICC Quiz Night and ICC Stadium Tours, which provide opportunities for enthusiasts to interact with their heroes and engage in activities that celebrate the essence of cricket. The primary objective was to provide cricket enthusiasts with a delightful experience. For more sports news, sports devotees can obtain the most recent headlines from the sports arena.
Finn Bradshaw, the Head of ICC Digital, has stated that the ICC Crictos SuperTeam will significantly increase the level of excitement among cricket devotees worldwide.
According to FanCraze co-founder and CEO Anshum Bhambri, for the past decade and a half, the ICC Men’s T20 World Cup has brought about unimaginable experiences for cricketing fans globally. With the addition of the SuperTeam, it will now be another ball game altogether.
Both entities take immense pride in their initiative in introducing fresh ideas to keep the cricketing world engaged.
