Light & Wonder has recently signed an international casino content distribution deal with Bragg Gaming.
According to the deal, Light & Wonder will distribute Bragg Gaming’s online casino content worldwide. As one of the best online casinos USA, Bragg Gaming boasts a diverse user base. With Light & Wonder’s assistance, the casino can expand its reach across the globe.
Even the Head of Communications at Bragg Gaming, Robert Simmons, believes so. According to Simmons, the partnership is beneficial for both parties. It allows operators to use online casino content from Light & Wonder to enjoy Bragg Gaming’s portfolio.
Currently, these operators are present in numerous regulated iGaming jurisdictions throughout the United States, Canada, and Europe. Bragg Gaming will soon be announcing new names in the coming months, Simmons added.
The collaboration can see Bragg’s exclusive titles added to Light & Wonder’s ecosystem, including:
- Spin Games
- Indigo Magic
- Atomic Slot Lab
- Wild Streak Gaming
The most recent press release from Bragg Gaming also mentioned the integration of the platform’s exclusive content with the distinct and localized titles of Light & Wonder. Besides Canada and Europe, the agreement will also encompass US online casinos.
According to Simmons, US casino players can expect top-class content standards after the deal. Bragg Gaming is committed to delivering the most exclusive and best online casino content in the industry.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, also praised the partnership. According to Mayes, Light & Wonder has lined up multiple operators to release Bragg Gaming’s titles. The team is delighted to expand its lineup of game partners with Bragg Gaming.
This level of partnership is not new for Bragg Gaming, which has previously joined hands with BetMGM, Rush Street, FanDuel, Caesars, PokerStars, DraftKings, etc. The company released 29 exclusive titles in 2023 alone, of which 15 entered North America and 26 debuted in Europe.
Considering their respective statures, a successful collaboration between Light & Wonder and Bragg Gaming is also anticipated.
