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NeoGames’ Pariplay Expands: SunBet partnership

NeoGames S.A. (Nasdaq: NGMS), a leading provider of iLottery and iGaming solutions, has announced a significant milestone with its subsidiary Pariplay® expanding into the South African market through a strategic partnership with SunBet.

The collaboration between Pariplay® and SunBet will see the top-tier African operator gaining access to a wide range of certified content, including titles from the proprietary Wizard Games brand and third-party content from the Fusion® platform.

This expansion is part of Pariplay®’s continuous growth in regulated markets. The company has experienced strong commercial success in the early months of the year, forging partnerships in North America, Latin America, and Europe. Adding South Africa’s leading betting company to its portfolio further reinforces Pariplay®’s position as a prominent player in the iGaming industry.

Pariplay®’s Fusion® offering is an impressive collection of over 14,000 games sourced from more than 120 suppliers. Alongside this vast game library, Pariplay® provides a comprehensive suite of back-office conversion and retention tools designed to enhance player value and engagement. These tools include Fusion Tournaments, Raffle Rocket, and Spin that Wheel™, all aimed to deliver players immersive and rewarding gaming experiences.

Regarding the partnership, Tsachi Maimon, President at NeoGames, expressed enthusiasm for collaborating with SunBet, a well-known and respected casino brand in Africa. SunBet offers a diverse range of land-based and online gaming experiences to its customers, and the addition of Pariplay®’s Fusion® aggregation content and home-grown Wizard Games products will further enrich the player offerings in the rapidly growing regulated South African market.

Simon Gregory, CEO at SunBet, also expressed excitement about the partnership with Pariplay®, recognizing the company’s market-leading offering. Pariplay®’s blend of in-house content and aggregation platform presents an outstanding opportunity to provide exceptional gaming experiences to its customers. SunBet believes this partnership will elevate its gaming offerings, from localized slots to world-class games to the next level.

Expanding into South Africa marks a significant milestone for NeoGames and its subsidiary Pariplay®. With a strong foothold in various regulated markets around the globe, this strategic partnership with SunBet reinforces NeoGames’ commitment to providing cutting-edge gaming solutions to operators and players alike.

Pariplay®’s continued growth in the iGaming industry reflects its dedication to innovation and its ability to cater to diverse player preferences. By offering a wide selection of high-quality games from its in-house studios and third-party suppliers, Pariplay® ensures operators like SunBet can deliver a premium gaming experience to their customers.

As the iGaming market continues to evolve and expand, NeoGames and Pariplay® are well-positioned to remain at the forefront of providing innovative solutions and content to operators and players across the globe. The strategic partnership with SunBet is a testament to the companies’ commitment to delivering top-tier gaming experiences and further strengthens their position in the highly competitive iGaming industry.

John Scott

John Scott joined the Times of Casino’s team as a news writer. He previously worked with foremost publications as an intern. He holds bachelor of journalism degree and more than three years of experience of writing. In his free time, he enjoys travelling different places.

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