Oregon residents wagered $17.1 million using the Oregon Lottery’s sports betting app Scoreboard. November was the first full month of the sports betting app Scoreboard, which was launched on 16 October. SBTech built it.
A total of 720,084 bets were placed in November. The average amount of staked was $23.76. The revenue generated from bets settled during the month was $960,714, which indicates a hold of 5.14%.
Basketball was the most popular sport among bettors with bets worth $8.6 million (50.3%) placed, which generated $586,824 in revenue with a 6.82% hold. Football was second in handle with bets worth $6 million (35.2%) and revenue of $186,539 with a 3.1% hold.
Ice hockey was a distant third with $80,274 in revenue and soccer fourth with $50,136.
Besides, the four sports mentioned above bets were also placed on volleyball, snooker, pool, handball with 18 bets totaling $78 even placed on Australian Rules football. Click here and find some of the best Australian rules football betting sites and place your first bet!
In terms of the time of betting, out of the $17.1 million, pre-match betting accounted for $9.3 million and in-play betting for $7.8 million. Despite the difference in amounts, staked revenue generated by both the streams was nearly the same with pre-match betting, generating $477,087 and in-play betting $483,627.
In November, 9,393 people opened an account with Scoreboard. The number of unique active players in the month was 17,000.
Since its launch, players have staked $22.7 million through Scoreboard, which has generated $1.2 million in total revenue. 34,489 players have registered with Scoreboard; 992,842 bets have been placed, and the average value of each bet works out to $22.88.
Oregon Lottery expects to generate total revenue of $141.2 million from the first 3 years of Scoreboard with a handle of $1.6 billion over the 3 years.
Oregon Lottery will launch retail kiosks under the Scoreboard brand in January 2020.