Oregon residents wagered $17.1 million using the Oregon Lottery’s sports betting app Scoreboard. November was the first full month of the sports betting app Scoreboard, which was launched on 16 October. SBTech built it.
A total of 720,084 bets were placed in November. The average amount of staked was $23.76. The revenue generated from bets settled during the month was $960,714, which indicates a hold of 5.14%.
Basketball was the most popular sport among bettors with bets worth $8.6 million (50.3%) placed, which generated $586,824 in revenue with a 6.82% hold. Football was second in handle with bets worth $6 million (35.2%) and revenue of $186,539 with a 3.1% hold.
Ice hockey was a distant third with $80,274 in revenue and soccer fourth with $50,136.
Besides, the four sports mentioned above bets were also placed on volleyball, snooker, pool, handball with 18 bets totaling $78 even placed on Australian Rules football.
In terms of the time of betting, out of the $17.1 million, pre-match betting accounted for $9.3 million and in-play betting for $7.8 million. Despite the difference in amounts, staked revenue generated by both the streams was nearly the same with pre-match betting, generating $477,087 and in-play betting $483,627.
In November, 9,393 people opened an account with Scoreboard. The number of unique active players in the month was 17,000.
Since its launch, players have staked $22.7 million through Scoreboard, which has generated $1.2 million in total revenue. 34,489 players have registered with Scoreboard; 992,842 bets have been placed, and the average value of each bet works out to $22.88.
Oregon Lottery expects to generate total revenue of $141.2 million from the first 3 years of Scoreboard with a handle of $1.6 billion over the 3 years.
Oregon Lottery will launch retail kiosks under the Scoreboard brand in January 2020.