Sportradar, a popular sports content and data provider, has decided to enter into a strategic partnership with PrizeLogic, an engagement specialist. The two partners would supply brands that would offer a ‘turnkey’ solution to keep its customers engaged and to activate sports sponsorships. Brian Josephs, vice president of digital sport in Sportradar, has said,
Once they enter into the agreement, Sportradar will utilize its real-time sports data along with PrizeLogic’s interactive consumer engagement capabilities, to produce a real-time gamification experience for various brands, from across the globe. The partnership is aimed to create a few other real-time incentives like predictive gaming, real-time offers, flock-to-flock experiences that will find application across various marketing channels, which may be on social media, inside a stadium, or may be incorporated into mobile applications.
Ryan LaMirand, the chief executive of PrizeLogic, has talked about how unique, meaningful and enhanced consumer experiences can be created with data-driven engagement, which is one of the important strategies to bring in relevance. He has said,
Sportradar had already launched a full-service marketing solution for bookmakers called ‘ad:s’ in January this year. The new service would integrate marketing solutions that will make acquiring and retaining customers, more effective for sports betting brands. This partnership with PrizeLogic, therefore, becomes more relevant in the context of Sportradar’s long term aim of providing efficient marketing solutions like ‘ad:s.’