Betsson Group has announced that it has been chosen by Bethard as an exclusive sportsbook provider. The strategic alliance is said to be going live in all the key regions including, but not limited to, Sweden, Malta, and Ireland. Their association is live in Ireland and Sweden effective the previous week.
Under the terms of the partnership agreement, Betsson will be the sole provider of sportsbook service. The integration process is underway with plans to soon take it up a notch and launch in more regions.
Jasper Svensson, the Chief Executive Officer of Betsson Operations, has highlighted that their association with Bethard is based on the fundamental grounds of shared commitments. This pertains to offering the best and unparalleled experience to customers along with making available exciting betting opportunities in sports irrespective of the market and subject to only its operations.
Jasper has further stated that they are delighted to be joining hands with Bethard as a preferred sportsbook provider. Betsson was established in 2001 but was originally founded in 1963. It is now a leading operator in the gaming and sports betting sphere. Betsson Group houses over 2,000 employees across Asia, South America, Europe, and North America. More details can be explored in our Betsson review which also sheds light on the payment options that are accepted, gaming types available, and countries where its operations are restricted.
Frank Heinänen from Bethard has talked about reviewing many other firms in the industry before finalizing Betsson as their preferred partner. The Managing Director of the company has said that what made them choose Betsson was their years of experience and cutting-edge expertise deployed throughout the platform.
Calling the alliance an obvious choice, Frank Heinänen has acknowledged and appreciated the way their customer support team assisted them with integration. Thereby, triggering a sensation that they will be able to leave a positive impact with this partnership, especially on customers. I am extremely optimistic, said Frank Heinänen while adding that they will definitely benefit from the continuous updates on the platform.
Bethard is comparatively a younger venture in the industry. It was established in 2012 and is now based in Malta’s St. Julians. Identified as an iGaming operator, Bethard extends the offerings of casino games and sports betting services. Their vision is to take the vision of sports betting to the next level.
Betsson rides on its features like competitive odds of wagering, more than 1500 games on the platform, and 24/7 customer support availability. These features make it a top sportsbook in the industry.
Players who have not made their way into Betsson can get started by creating an account on the platform through its official website. Alternatively, interested players can choose to directly download the mobile application of Betsson to get started with the platform. Welcome Bonus comes with a huge list of options to choose from.
Moving forward, Betsson and Bethard will continue working on their strategic alliance in key markets of Sweden, Ireland, and Malta with the objective of strengthening their footprints and establishing them in other regions.