With the help of Kambi’s cutting-edge technology, BetMGM has now been positioned live in the United Kingdom. Being the most reliable sports betting associate, Kambi Group has furthered its collaboration with LeoVegas Group via the delivery of the BetMGM name in the UK.
In 2022, MGM Resorts International acquired the LeoVegas Group. Currently, LeoVegas Group is responsible for operating BetMGM’s casino and sports betting activities in the United Kingdom. The company will maximize the capabilities of its sports wagering technology, which will include Bet Builder and AI-enhanced algorithmic trading capabilities.
Having been singled out to be a technology provider in the LeoVegas sportsbook in 2016, Kambi is presently boosting LeoVegas Group’s entire array of sports betting brands like BetUK and Expekt.
According to the CEO and Co-Founder of Kambi, Kristian Nylen, they take great pleasure in the fact that they have the opportunity to boost the global delivery of BetMGM in the UK, along with LeoVegas. In his opinion, the coming together of the functioning proficiency of LeoVegas and the sportsbook technology available with Kambi will help create an absolute new-age betting exposure for the benefit of the connected customers of BetMGM.
According to Per Carlander, Director of Sports Strategy at LeoVegas, the company is pleased to contribute to the delivery of BetMGM and expansion into international markets. The United Kingdom will be the first point of contact. This is crucial for BetMGM, as the United Kingdom is one of the most popular destinations for entrepreneurial operators.
He is extremely optimistic that their sportsbook and free-to-play games will attract a large number of gamers. In addition, there will be exceptional promotional campaigns, individualistic directions, and a Bet Builder. If you’re interested in online gaming, you might also want to check out Leovegas casino review to learn more about their casino offerings and user experience.
Kambi is a well-known provider of premier sports wagering services to licensed B2C gaming operators. The company’s software platform was used to develop the front-end user interface, consumer intelligence, and risk management that are included in the offerings. Kambi currently serves over forty clients, including ATG, Bally’s Corporation, Corredor Empresarial, and others.
Kambi is credited with having over 1,000 employees based in countries such as Malta, Australia, Denmark, the Philippines, Romania, Sweden, the United States, and the UK. The business holds ISO 27001 and eCOGRA certifications. Their official consultant is Redeye AB. Kambi Group has an affiliation with the Nasdaq First North Growth Market.