ORYX Gaming, a subsidiary of Toronto based gaming company, Bragg Gaming Group Inc is all set to set its footprints in the Netherlands casino market. The company has signed a deal with the leading land-based casino operator, JVH Gaming & Entertainment Group. The deal also includes ORYX’s collaboration with the leading sports betting company Kambi Group PLC.
JVH gaming & entertainment group came into existence in 1958 and the company now holds approximately 40% share of the Dutch private casino market and covers more than 80 gaming locations in the Netherlands.
ORYX’s entry into the Netherlands casino industry would be exclusive in a regulated market after the company completes all its strategic client launches and partnership deals of 2020. With this latest deal ORYX will be able to set its footprints in Europe where the group is licensed by the MGA (Malta Gaming Authority) and ONJN (Romanian National Gambling Office) with its content certified in 18 major jurisdictions.
According to the deal, ORYX gaming will provide its ORYX Hub iGaming platform to JVH group, and it will integrate with Kambi Sportsbook along with a various ORYX’s proprietary RGS and third-party aggregated content.
Accordingly, JVH will benefit from the omnichannel and cross-product iGaming platform of ORYX gaming hub, which will help JVH to support the vertical market for casino games and sportsbooks. JVH group will be able to use the real-time and player engagement data platform of ORYX by using tools like Real-Time Campaign management system, Achievements, Jackpots, Leaderboards, and Tournaments, etc. ORYX group sealed the deal with JVH group much before the online gambling market opened in the Netherlands in September.
Regarding this partnership, the Managing Director of ORYX Gaming, Matevž Mazij said,