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Groove to exhibit cutting-edge technology at ICE in London

Groove will participate in ICE London in February 2024, a significant industry event for the global gambling sector. ICE London at ExCeL London is the preeminent event for the B2B wagering sector, drawing professionals from across the industry. ICE London encompasses every facet of the gaming industry; in recent years, Groove has established itself as a major participant in the domain of platforms and aggregation. Approximately 40,000 participants from as many as 150 countries are anticipated to attend.

Groove is a renowned content supplier that has been serving the global iGaming industry for eight years. They are known for implementing robust and trustworthy technology that is related to global solutions.

Groove works closely with tier-1 operators and others to ensure that we continue to produce high-performance, high-revenue products in areas such as slots, online casino games, live casino games, poker table games, and crash games.

Groove rebranded itself last month, giving it a fresh new design for the future. They’ve been rebranding as a full-service international content provider. Throughout the year, new partnerships and content extensions into specific regions have been announced as part of this approach.

Groove launched a new website at as part of the company’s recent revamp. They have created an evolving game inventory that is accessible by single-API connectivity, with over 15. Furthermore, they are constantly increasing, with over a hundred new games released each month. These games are provided by a ranking group of more than 100 prominent content providers.

Groove’s marketing tools include features such as free spins, tournaments, promotions, and jackpots. Others differ from game to game, but they can all be referred to as quests or PvP combat.

This time, the emphasis has been on Groove’s own creation of data-driven content. The professionals are well-known for their cutting-edge technologies in cryptos, sweepstakes, and reverse proxy technology. Looking back, this includes features such as insightful reports and several special smart lobby tools that have had people talking for the previous few months.

Yahale Meltzer, co-founder and chief operating officer of Groove, was ecstatic to expose their cutting-edge technology to other international iGaming participants and participate in the event. They debuted their data-driven B2B Recommender at last year’s ICE, and it was a huge hit. More award-winning technology, in particular, will be displayed in February next year.

David Bright

David Bright joined Times of Casino as a news writer focused on the casino industry. He holds a bachelor degree in Economics and Accounting and currently contributing in-depth news articles. David writes on the casinos, gambling legislation, poker, and much more.

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