AC Milan or Associazione Calcio Milan is a renowned football club located in Milan, Italy. The club is no stranger to the betting market. Recently, AC Milan has announced their plan to coordinate and associate with HappyBet. HappyBet is a German sports-related betting company. AC Milan and HappyBet will launch their betting markets so that they will be available in both Germany and Austria.
This regional alliance will afford HappyBet the chance to promote its brand among German and Austrian football fans. To achieve awareness among fans and football audiences, the sports betting company plans on setting up LED screens on the sidelines. These brand promotional screens will be installed at the San Siro Stadium for AC Milan’s home Serie A games.
The club will use their Digital Billboard Replacement in coordination to advertise the HappyBet brand on the billboards of the San Siro Stadium as well. The two institutions plan on working closely together to generate popularity of the HappyBet brand among the German and Austrian fan base.
The partnership is indicative of the expansion of AC Milan’s connections, particularly in the domain of sports betting. The expansion in connections results in more sponsorship deals and opens the football association to a larger and more interactive fan base.
The sponsorship deal between AC Milan and HappyBet was finalized before the match between the Rossenari team and the Real Madrid CF, which took place in Klagenfurt, Austria, on the 8th of August. AC Milan has been known to form sponsorship alliances and deals with several sports betting companies for particular regional football audiences.
The Italian football association has closed deals with sports betting companies like Premier Bet to promote and expand their brand among the football fan base in Africa. In January as well, Fonbet became AC Milan’s partner for the regions of CIS and Russia.