Entertainment has a new face in the USA, and that face is online entertainment, where people put their money out on the platform with the possibility of getting some return or seeing it vanish within minutes. The same entertainment is now under the lens of scrutiny across the country for all the right reasons.
The New York Gambling Commission has approved new regulations for internet sportsbooks that limit how businesses can advertise their services. The goal is to prevent those commercials from improperly influencing the underage population and raising concerns about irresponsible gambling. Also, the Commission is attempting to restrict the advertising and marketing strategies used by some of the best online sportsbooks due to the problem of problem gambling.
Termed as strict for clearly setting up the restrictions in the said sections, the new rules are only here to ensure that the section of the population that is susceptible to falling victim to irresponsible gambling is saved from being doomed. While the Commission has unanimously approved the rules, they have yet to be implemented in the Empire State. The new rules are going through 60 days of public comment, following which they will be implemented.
Brian O’Dawyer, the Chairman of the Commission, has appreciated the industry for doing well in the past year; however, he has also acknowledged the fact that the success has come with the potential for a problem and irresponsible gambling.
Advertisements are recognized to resonate with the target audience even if the product or service has little or no utility in their life. A subset of the population may be immune to these influences, but this does not apply to the majority of the population. Hence, the New York Gaming Commission has implemented new rules.
Specifically speaking, the new rules imply that vendors of sports pools or sports wagering platforms are not allowed to participate in advertising, branding, or marketing of sports wagering that targets people who are below the legal age as mentioned in relevant laws.
Two more gaming bills, S1550 and A1056, are being considered by lawmakers. S1550 requires operators to highlight messages regarding responsible gambling, and A1056 requires the establishment of a new advisory council in New York.
Paul D. Tonko, a Congressman, is taking this to a whole new level by completely banning the practice of advertising the services of online sportsbook operators over the internet.
Gambling has indeed worked well throughout the country, but so has the issue of problem gambling. With no messages displayed along with advertisements or while accepting wagers, people with weaker willpower quickly become victims and lose a lot of money. The United States of America has finally taken this up, with regulators and representatives doing their best to limit the way sports betting services and products are advertised by operators.