Pariplay launches its content with PlayStar, eyeing NJ expansion
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Pariplay, a NeoGames affiliate, has formed a partnership with PlayStar. The content supplier will hand over its whole catalog of exclusive content to the operator as part of this agreement in order to increase its market share in New Jersey.
This will consist of PlayStar’s exclusive slot collection, which will be made available to gaming enthusiasts through the Fusion aggregation platform. A collection of highly anticipated games developed in-house, including those by Wizard Games, Dragons of the North, Spirit of Mustang, and Wolf Riches, which are currently live, will be available. Along with cutting-edge material from emerging developers in the company’s Ignite program and a variety of third-party partners.
According to the casino news, the release of content from Fusion is in line with PlayStars’ pledge to deliver a revolutionary way of engaging in online gambling in North America, with the priority remaining on factors like customization, involvement, and player exposure.
The Fusion platform provides PlayStar and its affiliated operators with the potential to augment their gaming revenue by augmenting their user population. It includes more than 14,000 games sourced from more than 120 developers. An extensive selection of back-office conversion and retention tools has been made accessible for further improvement.
According to Pariplay’s Vice President of North America, Shivan Patel, collaborating with PlayStar would help them realize their goals of covering more territory in the North American gaming landscape. According to him, the operator already has a solid reputation in the sector, which will get them closer to their goals.
In the opinion of Dan Alexander, the CCO of PlayStar, utilizing exclusive content from Pariplay’s stable will significantly increase their player base and provide them with the greatest possible exposure to online gaming.