PENN teams up with NHL for online sports betting brands
PENN Entertainment has partnered with the National Hockey League, inducting numerous PENN verticals throughout multiple areas. These include ESPN BET, United States and theScore Bet, Ontario, both of which are official NHL betting partners.
Through this, ESPN BET and theScore Bet will have the ability to establish connections with a range of benefits, including intellectual property rights, media and promotional integrations during League programming, and premier NHL exposure.
ESPN BET was launched in about 17 states on November 14th. It is PENN Entertainment’s most recent online sportsbook, which combines the multi-platform notoriety and esteemed reputation of ESPN with PENN Entertainment’s sophisticated sportsbook operations and in-house technology systems.
The privileges that PENN is requesting will be granted immediately and will continue for the duration of the regular NHL season. 2024 NHL Winter Classic, The Stanley Cup Playoffs, 2024 NHL All Star Weekend, and 2024 NHL Stadium Series will be included. The NHL and PENN are dedicated to adhering to all procedures associated with game integrity.
According to the Vice President of NHL, Jason Jazayeri, it is an honor to be among the first leagues to collaborate with PENN Entertainment and ESPN BET. According to him, this will result in a greater engagement experience with NHL betting fans, as well as factors connected to responsible gaming.
Senior VP of marketing and content at PENN Interactive, Aubrey Levy, stated that the association will provide a platform for PENN Interactive to promote their latest sports betting capabilities. They will be able to connect with other hockey fans. Additionally, it will aid in increasing theScoreBet in Ontario.
PENN Entertainment, in conjunction with its subsidiaries, is widely recognized as among the top providers of sports content, consolidated entertainment, and casino gaming exposure. By way of its operations, PENN maintains 43 properties in 20 states. In terms of online sports wagering, it is positioned 18th, while iCasino is in fifth place.
The National Hockey League was officially established in 1917 and consists of 32 members. Every listed team speaks of the league’s global image. The players come from 20 countries, all eyeing the prestigious Stanley Cup. Also read more on “Penn Entertainment earns $1.4 billion in Q4 2023“.