SlotMatrix, a division of the EveryMatrix Group, has reached an agreement with its current U.S. partner, betPARX. The transaction involves a historic multistate casino consortium. betPARX, on the other hand, operates mobile casinos and sportsbooks.
SlotMatrix is known to be the biggest casino group in the iGaming space. It is credited with having over 300 studio associates and 22,500 game incorporations. Through this deal, the company will offer betPARX, an all-inclusive library containing the most sought-after games in the U.S., obtained from top providers.
SlotMatrix will prove to be betPARX’s prime iGaming content provider throughout New Jersey, Michigan, and Pennsylvania. This will help propel the company’s overall growth and bring in cross-product bonuses and gamification tools like free spins and regular tournaments.
Earlier in the year, EveryMatrix inked an understanding with betPARX that witnessed EveryMatrix allocating content created by its studios, Spearhead Studios and Armadillo Studios, through incorporating with the entity’s iGaming incorporation platform, CasinoEngine. SlotMatrix is, by itself, a product that is accessible through CasinoEngine.
According to the casino news, EveryMatrix operates in the regulated markets of New Jersey, Michigan, and West Virginia, along with Ontario and Connecticut. It is yet to receive a license in Pennsylvania. The company has formed associations with various top operators in the U.S. by handing over companies the option of connecting with the biggest library of iGaming content globally.
According to the President of EveryMatrix Americas, Erik Nyman, it was not a difficult decision to further the association with betPARX, as he believes it will be their chance to get connected with a seemingly endless variety of content obtained from different iGaming providers. When operations commence, EveryMatrix’s administrative staff will offer free spins, tournaments, leaderboards, and jackpot options to a variety of vendors. This will assist betPARX in expanding its customer base.
In the words of the Senior Director of Interactive Marketing at betPARX, Gil Bushkin, their company is constantly on the lookout for fresh and exciting game titles to enhance player exposure. Both companies will be focusing on developing an advanced casino application.
betPARX is a fully owned affiliate of Greenwood Gaming and Entertainment and offers retail sports betting. It has a 7,500-square-foot sportsbook at Parx Casino. The company runs its operations in Pennsylvania, New Jersey, Maryland, Michigan, and Ohio.
EveryMatrix is into offering iGaming software as well as solutions, content, and services related to casinos, sports betting, payments, and subsidiary management targeting prime operators and startups.