Stake F1 Team unveils a new identity for 2024 and 2025 to create Formula One’s freshest brand. There will be a new, fresh brand on the grid as the Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment, and lifestyle brand, will become the team’s exclusive Title Partner for the 2024 and 2025 seasons, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One.
The unprecedented move continues the successful partnership established in 2023 and will outline new beginnings for the F1 Team, which will compete in this new identity in 2024 and 2025. The partnership’s fan-centric focus will also be complemented by Stake’s takeover of the team’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Team will begin a new, dynamic, and exciting era that breaks away from conventional concepts of sports and entertainment sponsorship. It aims to redefine marketing activations excitingly, leaving no tradition untouched and challenging the status quo. In this innovative approach, excitement is the new currency for what promises to be one of the most engaging teams on the grid. Stake
F1 Team is crafted to keep the fans front and centre– by bringing a fresh perspective on the intersection of sports and entertainment.
Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established itself as a leading presence in the world of sports and entertainment ever since. The stepping up of Stake’s involvement in the world of Formula One further strengthens the brand’s diverse roster of partners, which also includes the likes of Canadian superstar Drake, Everton Football Club, the UFC, and many more.
In 2023, the brand’s inaugural year in the Formula One ecosystem, Stake already made its mark via a series of unique activations that have focused on cross-collaboration with its other existing brand partnerships. Having successfully reached a broad demographic that extends well beyond the traditional Formula One fan base in its debut year, Stake is planning a series of high-profile experiences to take place during the 2024 F1 calendar – starting with the eagerly awaited launch of the new C44 in February.
Alessandro Alunni Bravi, Team Representative:
“Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path. Stake successfully tapped into Formula One’s growing fan base to enhance its community and introduced a new audience to the sport, which benefitted not only our team but everyone else in F1. We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season.”
Edward Craven, Co-Founder of Stake:
“We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team. Fuelled by a deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mind-blowing activations planned to redefine excitement on and off the track. So, brace yourselves and stay tuned as the Stake F1 Team accelerates towards an exciting future!”
Akhil Sarin, Chief Marketing Officer of Stake:
“The past season has been a testament to the marketing and media value that Stake has brought to the F1 team, especially within the digital landscape. The first phase of this partnership has succeeded in increasing global brand awareness for all stakeholders. At Stake, we are prepared to take the team’s reach, fanbase, and visibility to unprecedented levels. Our strategy will deliver unforgettable experiences highlighting our unwavering commitment and dedication to innovation, entertainment, and global connectivity.”
Fans are encouraged to follow Stake F1 Team on https://www.instagram.com/stakef1team/ for the latest updates and https://kick.com/stakef1team for exclusive behind-the-scenes content.
About Stake
Founded in 2017 by Edward Craven and Bijan Tehrani, Stake is the world’s leading brand in the betting and gaming category. Stake.com boasts an extensive global sponsorship portfolio, including Canadian superstar Drake, Stake F1 Team, Everton Football Club, the UFC, and many more.
Stake is a product of a well-established global tech start-up company called Easygo. Easygo proudly stands as a prominent service provider to powerhouse brands within the gaming industry, including Stake.com, Kick.com, and Twist Gaming, amongst other growing brands. Easygo focuses on creating immersive online experiences with utmost transparency. The tech start-up is privately owned and has more than 600 employees spread across the globe, with its headquarters in Melbourne, Australia.
About Sauber Group of Companies
The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages its Formula OneTM team, and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototype development, and additive manufacturing in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 550 dedicated individuals at the headquarters in Hinwil, Switzerland, to all internal and external projects.
The Sauber Group puts sustainability at the heart of its mission; its business, operating under the ISO 14001 environmental management standard, has been carbon neutral since 2011, and the company has achieved the Three-Star level in the FIA Environmental Accreditation Framework.
Since its founding in 1970, the innovative Swiss company has been setting standards in the design, development, and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. A member of the exclusive club of teams that competed in more than 500 F1 races, it celebrated 30 years in the sport in 2022 and continues to go from strength to strength on and off the track.
