Scientific Games recently went live in Louisiana with Betfred Sports. The news surfaced recently after Betfred Sports released its products at the Paragon Casino Resort.
Marksville, the Betfred sportsbook within Paragon Casino Resort’s Draft Room, became the first retail facility in Louisiana to place legal bets on multiple sports. The state established the sportsbook courtesy of the partnership between Scientific Games’ OpenBet and Betfred Sports.
The sportsbook was introduced after Lousiana citizens legalized sports betting during the November 2020 referendum, which authorities officially levied in June 2021. Called the ultimate fan zone, the Draft Room spans over 8,000 square feet, comprising Scientific Games’ self-serving kiosks and betting counters.
OpenBet backs every counter and kiosk with its esteemed betting engine. The venture recently celebrated its 25th anniversary in the industry, joining hands with Betfred Sports.
Paragon Casino Resort was started in 1994 by the Tunica-Biloxi tribe. It is currently the biggest employer in the central state region. The property accounts for over 40 million dollars distributed across the communities. It spans over 72,000 square feet, offering amenities like a golf course and spa.
Bryan Bennett, the Betfred Sports COO, stated that the operator sought a viable partner to expand in Louisiana. As Betfred wanted to provide esteemed sports betting services via the Draft Room, a reliable, compliant, and scalable platform, it required the assistance of a venture like Scientific Games. OpenBet by Scientific Games offers retail services and technology to help Betfred provide its products to the Louisiana market.
The development highlights OpenBet’s appeal within the North American market. It is one of the leading sports betting providers with a rich history and connections.
Cathryn Lai, OpenBet’s CCO, stated that the inception of legalized sports betting in Louisiana is ideal for the Paragon Casino Resort. OpenBet is delighted to work with BetFred to help customers experience the best sports betting prospects. The venture looks forward to sustaining a fruitful and long partnership in Louisiana as the state has a bright future in the sports betting sector.