There is going to be a closure in the association between PointsBet and Fanatics Betting and Gaming, and will give way to PointsBet and Fanatics Sportsbook in its place.
The change is not really as easy as it sounds. It will involve three separate products based on which states the users are in. In the case of Ohio, Massachusetts, Tennessee and Maryland, the situation will be what it was. However, where Maryland is concerned, the state in which PointsBet runs a Sportsbook, it will be slightly different.
In this state, PointsBet Sportsbook will have a face change and the branding will be changed to PointsBet, a Fanatics experience. It will continue to exist on the PointsBet platform. The other states where PointsBet, a Fanatics Experience will be prevalent will be Colorado, Iowa, Kansas, New Jersey, Pennsylvania, Virginia and West Virginia. Maryland will have Fanatics Sportsbook and PointsBet, a Fanatics Experience, positioned live.
PointsBet Casino will retain the same brand name in New Jersey, West Virginia and Pennsylvania. However, the released information did not consider the fact that Fanatics will integrate the PointBet Casino Technology, along with the Banach Technology’s risk control platform into its Amelco boosted product in the upcoming days.
According to the CEO of Fanatics Betting and Gaming, Matt King, the acquisition will help in propelling their goal. The game plan extends to ten years and will concentrate on the user more than capturing a larger share of the market. The idea for them is to build a bigger user base.
In the meantime, PointsBet Sportsbook will be available in six states such as Indiana, Illinois, Louisiana, Michigan And Ohio. They will however make the transition to the Fanatics stable. For New York, there are presently certain regulatory issues. A factor that will remain the same is Johnny Aitken, the CEO of PointsBet US.