William Hill Affiliates Review 2023 – Get Upto 30% Revenue Share

The William Hill brand has been in the market since the early 20th century, slowly evolving into one of the most trusted bookmakers in the United Kingdom. As an early adopter, the company launched its online betting service in 1998. William Hill Online offers top-end products like casinos, sports, poker, bingo, mobiles, and more.

This trusted brand launched its own affiliate scheme in 2008 to drive promotion of its products and help users earn actively. The program has expanded to include several reputable brands from the iGaming sector, such as William Hill Sports, Euro Casino, Prestige Casino, 21 Nova casino, Joyland casino, Grand casino, Ruby Bingo, and Sky Kings casino. Keep reading to know more about the lucrative aspects of this promotional scheme from William Hill.

Before we explain the aspects of the program at length, here is a tabular summary of the William Hill Affiliate Program that puts together all the essential information needed to get you started.


Official Website https://affiliates.williamhill.com/
Established Year 2008
Base Commission 12.5% to 45%
Commission Type Net Revenue Share Plan, Cost Per Acquisition Model, and 5-Tier Program
Payment Frequency Monthly
Payment Methods Bank Wire Transfer, NETELLER, Skrill, WebMoney, and PayPal
Minimum Payment $50 for Bank Wire and $5 for E-wallets
Withdrawal Limit No Minimum Limit
Currencies Euro and United States Dollar
Affiliate Software Income Access
Revenue Share Yes
Cookie Duration 3 Days
Negative Carryover Yes
Bundling Yes
Admin Fee No
How They Pay In 1-7 days from month-end.

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Key Details on William Hill Affiliates

William Hill Affiliates is known for the quality products and marketing tools it offers. Let us explore some of the features and peculiarities contributing to this high-quality affiliate marketing experience.

Commission Details

The commission structure and percentage are significant in affiliate marketing as they contribute to your revenue. Here is what the William Hill Affiliate scheme offers to promote its brands and products:-

Affiliates can choose between net revenue share or cost per acquisition for their commission type. In any type, the affiliates are paid for the traffic they generate for the group’s products and brands. As a welcome offer, the new users will receive a fixed base revenue of 30% for the first three months, which goes down to 20% after the offer period.

The net revenue share can go as low as 12.5% when the affiliates cannot bring in any more new players. Meanwhile, they can boost it to a maximum of 45% when they invite more than 300 new players. In the cost per acquisition model, the base revenue starts at $50 and goes as high as $300 as the number of players rises. The following tables will clarify how the revenue is distributed in both models.

Commission Structure

  • Net Revenue Share
Number of New Players Commission Percentage 
0 12.5%
1-6 25%
7-20 30%
21-100 35%
100-300 40%
300+ 45%
  • Cost Per Acquisition
Number of New Players CPA
1-5 $50
6-15 $75
16-30 $100
31-50 $125
51-100 $150
101-200 $200
201-300 $250
300+ $300

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Sub-affiliate commission is a standard practice where affiliates can earn passive income by referring others to the program. Let us see how it works at William Hill Affiliates. Anyone interested in joining the sub-affiliate program can do so by creating their sub-affiliate link. For this, send a mail to the affiliate managers at [email protected]. Once generated, the affiliates can ask others to register through the link and receive a portion of their income as a sub-affiliate commission.

The sub-affiliate commission model at William Hill Affiliates is multi-tiered and pays between 0.1% to 2% of the referral’s revenue share from any casino or sportsbook brand of the group.

Payment Details

The William Hill Affiliate program has a secure and accessible payment infrastructure. Here’s how it stands out from the rest:-

First, users are less likely to find withdrawals inaccessible at William Hill Affiliates, thanks to various payment options. It includes Bank Wire Transfer, NETELLER, Skrill, WebMoney, and PayPal. The official website says the minimum limit for bank transfers is $50, while the e-wallet withdrawal can start from as low as $5.

Furthermore, the transactions are processed monthly and credited based on user requests. The processing window for the monthly payments is 1 to 7 days from the end of the month.


The William Hill Affiliate Program uses income Access’s renowned digital marketing platform to track earnings and other statistics. Let us see what is special about the software!

Income Access is one of the pioneering digital marketing and technology platforms launched in 2002. The two-decade run has made the firm one of the leading solutions for iGaming affiliate marketing. In 2016, Income Access was acquired by the PaySafe Group, which owns NETELLER and Skrill. The affiliate software is currently used by more than 300 brands around the globe, including Bet Victor, BGO Group, Caesars Interactive, Danske Spil, ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group, and TwinSpires.

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Restricted Territories

Here is a list of excluded territories where the William Hill Affiliates cannot market or promote its sites and approved content.

  • USA
  • South Africa
  • UAE
  • Brazil
  • Turkey
  • China

**And other countries where gambling laws are strict or prohibited.


Licensing is an important aspect of an affiliate platform that helps build a trustworthy platform. To that end, the William Hill Affiliate Program was created, adhering to the statutory requirements of the UK Gambling Commission. Users will promote the products and brands from William Hill as long as they comply with the obligations of the Gambling Commission. The license information is kept transparent and accessible, and can be verified anytime.


The William Hill Group currently offers an expansive portfolio of products and brands for casinos, poker, bingo, and sports. The following section lists the brands you can access at William Hill Affiliates.

The basic brand offerings at the affiliate platform include the four popular William Hill UK brands, namely William Hill Sports, William Hill Poker, and William Hill Casino. However, it does not end there, as numerous other UK-based brands can access through the affiliate program. The list covers emerging PlayTech-based iGaming platforms like SkyKings Casino, Prestige Casino, 21 Nova, EuroGrand, and Joyland Casino.

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As per our William Hill casino review, this casino operates primarily from the UK and Europe, the payments are offered in euro as the default currency. However, users are given the option of U.S. dollars by contacting an affiliate manager. The affiliate program does not yet support any other regional currency.

How to Create a William Hill Affiliates Account?

Now that you know the vital facts about the William Hill Affiliate Program, let us move on to registering yourself for the online casino affiliate program without further ado.

  • The process begins by accessing the ‘Register Now’ link on the William Affiliates homepage.
  • The link takes the users to the application page, where they must fill in all the fields with an asterisk (*) symbol.
  • Users should also create their username and password while filling out the application.
  • Submission of the application navigates them to the payments section, where they must select payment methods and fill up other details as requested.
  • Users representing a firm or organization should check the ‘I am registered for Tax’ box. In that case, three additional fields will appear to collect tax information.
  • The next page will ask for additional information, if applicable.
  • After filling out the information, the application needs to be submitted for verification by an affiliate manager.
  • After the verification, the affiliates will be notified through the given communication channels and offered access to the promotional tools by the affiliate managers.

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Pros and Cons of William Hill Affiliate Program

Pros Cons
The program offers one of the best sub-affiliate models with recurring revenue. Negative carryover
Offers a range of products and brands to choose from for a better affiliate spread and earnings. Bundling
In addition to web portals, this top online casino program serves through more than 100 physical locations brimmed with a range of services. Short cookie window for users
Alternative commission types are offered based on user requests. Not available for U.S.-based users currently
Relatively smaller withdrawal limits while using bank wire and e-wallet transfers.
A gilt-edged customizable media center with affiliate manager support.

Conclusion on William Hill Affiliates Review

The William Hill Affiliates Program manages to provide the best experience as far as affiliate marketing goes. It is partly owing to the range of its product and brand offerings. Moreover, the program has a strong online and physical presence, making it much more accessible for users by comparison. Not only that, the affiliate empire of William Hill is growing exponentially with more brands and users joining every day. There is 24/7 support service for the affiliates, also they can refer to the FAQ page of the program to solve minor issues instantly.

The program also offers cutting-edge promotional tools and banners that can be used across websites for a better reach. Overall, the constant drive of the firm and the brands involved toward innovation makes the program a profitable run for the users. And what’s more, the William Hill Affiliate Program is always at the top of the reliability meter.

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Is There a Limit to How Much I Can Earn with William Hill Affiliates?

No. There is no limit to how much revenue one can generate through the William Hill Affiliate program. The affiliate earnings are based on how much traffic they bring across the products and brands listed.

How Do I Receive My Payments and What Are the Supported Payment Options at William Hill Affiliates? 

Users receive their payments every month which are within a week from the month-end. As far as payment methods go, there is more than one way to get paid at William Hill Affiliates. It currently includes Bank Wire Transfer, Neteller, Skrill, EcoPayz, Envoy, and PayPal.

Does the William Hill Affiliate Scheme Offer Different Types of Commission?

Yes. The basic commission type offered at William Hill Affiliates is net revenue share. However, based on users’ requests, the program can change it to the Cost Per Acquisition Model, and a 5-Tier Program. The program also has a sub-affiliate commission of up to 2% for every successful referral.

What Are the Brands That I Can Currently Promote Using the William Hill Affiliate Program?

In addition to famous names like William Hill Sports, William Hill Casino, and William Hill Poker, users can promote other brands of the group like Euro Casino, Prestige Casino, 21 Nova casino, Joyland casino, Grand casino, Ruby Bingo, and Sky Kings casino.

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