Boomer’s Sportsbook, Nevada’s only independent online sportsbook operator, is bringing its first retail sportsbook to Reno. The new venue will open at Bonanza Casino on February 13, 2026, giving local bettors a fresh choice in Reno sports betting news. This expansion is a key part of the company’s growth in Nevada, where it aims to provide a local alternative to big corporate chains.
Founded by veteran executive Joe Asher, Boomer’s is known for its “player-first” philosophy, offering aggressive odds, fair pricing, and a more personalized approach to sports betting. The launch in Reno marks the company’s seventh sportsbook statewide and strengthens its footprint in key regional markets.
The Bonanza Casino site marks the brand’s first step into the Reno market, a city long known for its deep gambling roots and rising interest in retail and mobile sports betting. Boomer’s Sportsbook already has active sites in the following areas:
The move into Reno puts the company’s services within reach of a large community of local sports fans, reflecting Boomer’s broader mission to grow across the state while maintaining a local focus.
Unlike many online sportsbooks owned by large corporations, Boomer’s is independent and operates with deep Nevada roots. The brand’s approach aims to blend competitive lines with a more community-oriented experience for people who enjoy watching and betting on sports in person.
Boomer’s Sportsbook was founded by Joe Asher, a well-known figure in the industry with years of experience leading major betting brands. Under his leadership, the company has developed a reputation for giving customers strong odds and value. This strategy is part of what makes the expansion into Reno such a big deal for local sports fans looking for alternatives to bigger names in the market.
Supporters say this Nevada independent sports betting operator offers lines that are more aggressive than many competitors. This means you could see better odds and more favourable pricing on certain bets. The combination of retail presence and digital options through the Boomer’s Sportsbook mobile app in Nevada means bettors in Reno will have flexible ways to engage with sports wagering, whether live at the casino or from a phone.
The decision to open a sportsbook at Bonanza Casino was shaped by strategic partnership talks. David Grolman, Senior Vice President of Sportsbook Operations at Boomer’s, pointed to Bonanza Casino’s strong reputation as a community-focused gambling destination as a major reason for the collaboration. This suggests the company sees Reno as more than just another market. It is now a place where long-term relationships can thrive and grow.
On the Bonanza side, Ryan Sheltra, the casino’s General Manager, expressed excitement about bringing Boomer’s to the property. Sheltra noted that competitive betting lines and a strong local reputation would elevate the experience for visitors and locals alike. This sentiment aligns with the current trend in Reno of enhancing retail betting offerings to complement traditional table and slot gaming available on the casino floor.
When the Bonanza Casino sportsbook launches on February 13, guests will be able to place sports bets in person at the retail counter. The venue will also offer on-site registration for the Boomer’s Sportsbook mobile app, allowing users to place bets using their phones once they are within the state of Nevada.
Promotions are part of the new site’s grand opening plans, including a deposit match promotion up to $250 for new users and $50 in free play credits at Bonanza Casino for those who sign up in person. These introductory benefits are designed to introduce the community to Boomer’s unique approach and reward early engagement.
With its license from the Nevada Gaming Commission, Boomer’s Sportsbook maintains a strong regulatory foundation while offering a retail environment built for easy access and energetic live betting. The location at 4720 North Virginia Street is expected to become a popular stop for Reno visitors during key sports seasons.
As Boomer’s Sportsbook makes its Reno debut, it enters a competitive landscape that includes other retail and mobile options statewide. However, the brand’s independent identity and focus on fair pricing could give it an edge as locals look for different betting experiences.
Whether you’re interested in placing your first live bet, comparing odds across operators, or simply checking out what’s new in Nevada gambling, the opening of Boomer’s Sportsbook at Bonanza Casino is a development worth watching in the world of sports betting.
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