EveryMatrix has officially powered the full turnkey launch of FitzBet in the UK and Irish markets. The move marks a major step for the rising operator as it enters two of the world’s most competitive and strictly regulated betting regions.
The partnership also strengthens EveryMatrix’s position in the regulated gambling market in the UK and Ireland. By delivering a complete end-to-end platform, the supplier continues to show its ability to help new and growing brands launch quickly while staying fully compliant.
Under the agreement, FitzBet now runs on EveryMatrix’s full iGaming technology stack. This includes the supplier’s flagship sportsbook solution, OddsMatrix, and its casino aggregation platform, CasinoEngine. The turnkey rollout covers all key operational areas needed for a modern betting brand. FitzBet now benefits from:
With these systems working together, FitzBet can manage players, process payments, and run marketing campaigns from a single, unified platform. This reduces complexity and helps the operator scale faster in the UK and Ireland.
A major highlight of the launch is EveryMatrix’s specialized horse racing product. Horse racing remains a core betting vertical in both the UK and Ireland, and FitzBet is now well-positioned to compete in this space. The solution includes the following:
This gives FitzBet the tools needed to attract racing fans and deliver a strong FitzBet horse racing platform experience from day one.
Customization is another key strength of the rollout. The platform has been tailored specifically for UK and Irish players, ensuring FitzBet can offer many different features, including:
This localized approach is critical in regulated markets where player expectations are high and competition is intense. It also supports the responsible gambling standards required by UK regulators.
The FitzBet launch comes shortly after EveryMatrix completed its acquisition of FSB Technology. That deal significantly strengthened the supplier’s expertise and footprint in the UK and Irish betting sectors.
The successful migration and launch of FitzBet demonstrates how EveryMatrix can move operators onto its modular platform quickly and efficiently. It also shows the company’s growing ability to support both new brands and established operators in tightly regulated environments. As the demand for flexible and scalable iGaming software grows, EveryMatrix continues to position itself as a key technology partner for ambitious operators.
Leadership from both companies expressed strong confidence in the partnership. Executives highlighted that integrating tier-1 technology will help FitzBet unlock rapid growth while maintaining high standards for player safety and compliance.
From EveryMatrix’s perspective, the deal reinforces its strategy of expanding in regulated markets with full turnkey solutions. For FitzBet, the launch provides a solid technological foundation to compete with established brands in the UK and Ireland. Both sides emphasized that the focus going forward will be on delivering a smooth user experience, strong product performance, and responsible gambling protections.
The EveryMatrix FitzBet launch is another clear signal of ongoing consolidation and technology upgrades across the iGaming sector. As competition intensifies in the regulated gambling market in the UK, operators increasingly rely on proven platform providers to gain an edge.
With its new turnkey sportsbook and casino setup now live, FitzBet enters the market with a strong toolkit and room to scale. Meanwhile, EveryMatrix continues to expand its influence across Europe’s most demanding jurisdictions. If early expectations are met, this partnership could become a notable success story in the evolving UK and Ireland iGaming landscape.
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