The Expanse Studios Belgium launch marks a key step in the company’s European growth strategy. The gaming content division of Golden Matrix Group (GMGI) has officially entered the regulated Belgian market, bringing its growing library of casino content to local users.
Through a new agreement, more than 60 certified titles from Expanse are now live on Meridianbet.be online casino. The rollout strengthens the studio’s presence in regulated European jurisdictions and signals its intent to scale further across the region. Company officials described the move as an important milestone that supports long-term expansion plans.
A major factor behind the launch is the company’s newly secured Belgium B+ gaming license, granted to Expanse’s local subsidiary. By operating under its own license, the studio achieves full vertical control of its distribution in Belgium.
This structure allows Expanse to achieve the following:
The vertically integrated model is becoming increasingly important in tightly regulated European markets. It gives suppliers more flexibility while ensuring they meet strict local rules. With its Expanse Studios proprietary games now directly deployed, the company can manage both content delivery and regulatory compliance from a single ecosystem.
Belgium continues to attract major iGaming investment. According to official market data, the online casino segment generated about €455 million in Belgian Gaming Commission GGR in 2023, representing roughly 20% year-over-year growth. Industry analysts view Belgium as a high-value but tightly controlled market. Entry barriers are strict, but operators that secure approval gain access to a mature and well-regulated audience.
Launching via Meridianbet.be provides Expanse with immediate reach. The platform has operated in Belgium for more than seven years and already serves a knowledgeable local customer base. This combination of regulatory stability and steady growth explains why Belgium has become a priority target in broader European expansion strategies.
One of the most notable elements of the rollout is the integration of AI Casino Recommender technology. This proprietary system analyzes user behavior in real time and delivers personalized game suggestions. Key benefits of the AI layer include:
The launch portfolio includes a mix of:
All content has been adapted to comply with the strict technical and consumer protection requirements set by the Belgian regulator. By combining certified content with AI-driven personalization, Expanse aims to differentiate itself in a competitive European landscape.
Damjan Stamenkovic described Belgium as a cornerstone market for the company’s European roadmap.
According to Stamenkovic, the successful licensing phase signals the start of a stronger revenue growth cycle. He noted that going live in Belgium demonstrates the company’s ability to meet demanding regulatory standards while continuing to scale commercially.
The CEO also emphasized that partnerships like the one with Meridianbet will play a central role in the company’s next phase of expansion.
The Expanse Studios Belgium launch highlights a broader trend in European iGaming: suppliers are increasingly prioritizing fully regulated markets and vertically integrated models.
For Meridianbet.be online casino, the deal expands its content offering with fresh, certified titles supported by modern recommendation tools. For Expanse and its parent, Golden Matrix Group GMGI, the move strengthens their footprint in Western Europe.
With Belgium showing steady online casino growth and strong regulatory oversight, the partnership is well-positioned to generate long-term value. If current momentum continues, industry observers expect Expanse to pursue similar launches in other regulated jurisdictions as part of its wider European strategy.
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