Hard Rock Bet takes a step back from opening more physical locations to collaborate with giant software-provider RLX Gaming. Is its timing perfect or just coincidental, as sweepstakes brands face new legal challenges in New Jersey?
Regulated Growth Versus Legal Gray Areas
The exciting games catalog from RLX Gaming, also known as Relax Gaming, is now available at Hard Rock Bet Casino. Players from all over New Jersey can now play new slots from the provider at this reputable online casino. The collaboration shows how well-known casino operators are now making efforts to increase their collection of safe, rewarding games available to US players.
The timing stands out, with the US iGaming market now split in two. Hard Rock Bet and other regulated casinos follow clear rules and bring in new games from reputable providers. Meanwhile, sweepstakes casinos keep drifting in legal limbo. With lawsuits on the rise, both players and operators now face higher stakes than ever before.
The RLX Gaming–Hard Rock Bet Partnership
RLX Gaming titles such as Temple Tumble, The Great Pigsby, and Bill & Coin are now available at Hard Rock Bet Casino. These newcomers join the already bustling game library, thus giving New Jersey players even more choice in a completely regulated gaming platform. ‘RLX Gaming’ reiterates that this is a big deal, and highlights the importance of working with popular and reputable brands. The team at Hard Rock Bet does agree, emphasizing that the deal offers their players more options. Both sides are clear that they follow the set rules and promote safe gaming, while embracing regular releases of new, regulated games.
The Regulatory Backdrop—LA Lawsuit Against Sweepstakes Model
As Hard Rock Bet expands its game catalog, sweepstakes casinos are facing new legal challenges. In Louisiana, there’s a major sweepstakes casino lawsuit now targeting Stake.us. This is one of the biggest social casino gaming brands, and it’s under fire for allegedly sidestepping US gambling laws. According to the state’s regulators, the social gaming site with a “no purchase necessary” policy manages to exploit legal loopholes and puts consumers at risk.
For context, there are no specific laws to govern sweepstakes brands or crypto casinos in the US. That leaves a legal grey area where these two subsectors of the gambling industry do exploit. With no clear rules or consequences, lawmakers and regulators see potential dangers for players within the state and now seek to close this gap.
Why Regulated Partnerships Matter
There’s never been a better time for collaborations like the Hard Rock Casino RLX Gaming deal. Players have a lot less to worry about when playing at legal online casino New Jersey locations such as Hard Rock. The site complies with a very stringent set of laws and player-first regulations set in place by the state’s governing body. What that does is if anything goes wrong, or if players have any enquiries around responsible gambling, then they know how to get in touch with the people they need to seek assistance from.
The sweepstakes casinos that have become magnets for lawsuits are currently operating in a murky space that puts their customers at high risk. This is a new level of oversight, one on top of the regulated partnerships, to get safe games and to see the industry grow further. This maintains whatever new capabilities providers/operators may add into a set of pre-determined parameters, building trust and continuing to fuel player confidence during a time of expanding legal scrutiny.
Industry Outlook and What to Watch
With a growing regulated online casino market and activity-based sweepstakes models, the divide over legal risk can only go in one direction. The more states up the rules and keep them clear, the more popular the licensed casinos like Hard Rock Bet will be. The pressure to follow the rules when it comes to US online casinos will only grow if the services get more and more popular in line with official trends.
This will mean that players will be able to play on a regulated market offering clear rules that they can easily understand. The story of US online gaming going forward will continue if operators agree to follow the rules and rely on partners they can trust. That will be an advantage for everybody in the business, making it healthier, safer, and more sustainable.
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