Kaizen Gaming has officially introduced its flagship brand, Betano, to Ghana. The move has been an important step in the company’s global growth and marks its entry into Africa with a strong statement of intent. With this debut, Ghana becomes the 20th Kaizen Gaming market where the group operates under regulation.
The Betano Ghana launch brings a completely digital offer to local customers, including an online sportsbook and casino products designed for both mobile and desktop users. Company leaders say the aim is to mainly provide safe, modern, and reliable entertainment while working closely with local authorities and partners.
To celebrate the occasion, Kaizen Gaming held a special event in the capital city, Accra. The gathering brought together executives, regulators, and industry representatives to mark the brand’s arrival.
Among those present were senior Kaizen figures George Skarlatos, Daniel Lamberti, and Joseph Owusu Badu. They were joined by Emmanuel Siisi Quainoo, the Acting Commissioner of the Gaming Commission of Ghana. His presence underlined the importance of cooperation between operators and regulators as the market continues to grow.
Guests at the event heard how Betano plans to invest in local talent, build partnerships, and adhere to all Ghana gambling regulations. The mood was optimistic, with many noting that international operators can help raise standards and bring new technology into the country.
For Kaizen Gaming, Ghana represents more than just another pin on the map. According to George Skarlatos, the country has a fast-growing, tech-friendly population. Mobile internet usage is high, and many people are already comfortable with digital services. This makes the market a natural fit for a brand like Betano.
He also praised the nation’s efforts to create a clear and fair legal framework. A transparent system, he said, allows serious companies to invest with confidence. It also helps protect customers. The wider Kaizen Gaming expansion strategy focuses on entering regulated regions where long-term growth is possible. Reaching the 20-market milestone is a sign of how quickly the group has moved in recent years.
At the heart of the Betano sportsbook Africa plan is responsible operation. Executives stressed that customer protection is not optional. The company intends to use modern tools to promote safe play, prevent fraud, and make sure age checks are followed.
Local cooperation is another key part of the approach. By working with Ghanaian partners, Betano hopes to build a service that reflects local culture while meeting global standards. This message was welcomed by the regulator. Representatives from the Gaming Commission of Ghana said they support operators who show commitment to the following sectors:
Betano will not be alone. Ghana already has more than 60 licensed betting companies. Well-known brands such as Betway, 1XBet, and Sportybet are firmly established.
However, Kaizen believes its international experience and focus on technology will help it stand out. The company has built a strong reputation in Europe and Latin America, and it now hopes to repeat that success in West Africa. With the arrival of new online casinos in Ghana and online sportsbook options, customers will soon have even more choices.
The Betano Ghana launch signals the start of a new chapter for both the company and the local industry. If cooperation with regulators continues and customers respond well, the move could open the door to further growth across the continent. For now, Kaizen Gaming is celebrating a landmark moment: market number twenty, and its first big step into Africa.
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