RubyPlay extends its reach via a partnership with LeoVegas
RubyPlay, the iGaming content developer, has partnered with a known brand, LeoVegas, to make its content portfolio available across all the major markets of the UK and Europe. The integration of the titles of RubyPlay will be concluded over the content aggregation platform by Relax Gaming. It will then be offered to LeoVegas and all the brands that are associated with it.
Needless to say, RubyPlay gains a wider reach among gamers, and LeoVegas adds more titles for its players to choose from. Categories like slot titles and other casino titles will get on board in the days to come. Some of the titles that are definitely to be made available at LeoVegas are Shake Shake Money Tree, Royal Griffin, and Diamond Explosion 7s.
There are more than 80 titles in the content portfolio of RubyPlay, with all of them going live together. These will be assisted by a set of value-added tools.
Trevor Ginsberg from RubyPlay has said that they are beyond thrilled to be partnering with LeoVegas. The Chief Executive Officer has also called LeoVegas a well-known and forward-thinking casino brand, adding that it holds a wide reach in regulated markets across the globe.
LeoVegas is indeed one of the big names in the industry. Partnering with LeoVegas not only gives RubyPlay access to a larger number of players but also reflects the quality of games that it produces. Most of them are characterized by the ability to be unique and customized for different markets. The mechanism to back them is intuitive, too, ensuring that the experience is nothing but entertaining and different.
Trevor has echoed a similar tone, saying that the partnership reflects the caliber of games that are produced by them. The production here majorly includes designing and developing the content by leveraging the insights. Appreciating his team, Trevor has said that the members are adept at using insights to craft the kind of gaming experience that players want.
The partnership of RubyPlay and LeoVegas follows the development of LeoVegas, wherein it has received the gaming license from the Joint Gambling Authority of German Federal States, gaining access to all sixteen German states.
Founded in 2011, LeoVegas goes on to cover live casinos, online casinos, and sports betting through ten different brands in a total of nine jurisdictions. It is headquartered in Stockholm and has an operations hub in Malta, currently housing 1,000+ employees across Europe according to a LeoVegas Casino review. A lot of achievements to its name are because it focuses on expanding its player base. The same will remain at the center when in partnership with RubyPlay.
Trevor Ginsberg, while talking about the partnership, also highlighted that the focus of the venture would be on expanding the player base with all the uniqueness it has in titles and other offerings.
However, while moving forward, it will be right to assume that RubyPlay will enter more partnerships to strengthen its position in the market.