Online gaming operator, Stake is all set to expand its operations in Denmark after the agreement to acquire MocinoPlay, a VinderCasino brand company, gets close to the approval by Denmark regulator, Spillemyndigheden.
The deal supports an ongoing strategic push by Stake into the regulated market as this acquisition will establish its foothold in Northern Europe. Although the regulatory approval from Spillemyndigheden is pending, a lot is going on within the gambling space when it comes to Stake’s acquisition over the years.
Cryptocurrency operator Stake recently announced the acquisition of MocinoPlay, a Denmark-based operator of the VinderCasino brand as the organization seeks expansion in different corners of Europe.
This acquisition remains subject to approval from the regulatory authority, the Danish Gambling Authority Spillemyndigheden. However, the successful development of VinderCasino under MocinoPlay in Denmark has made the platform the main target for Stake.
Currently, the Danish gaming market is undergoing a transitional phase as reported in May 2024 the country’s combined gambling revenue for land-based and online casinos, gaming machines, and betting reduced by around 6.9% to almost DKK 595 million amounting to over $81.49 million year-on-year.
The chief strategy officer at EasyGo (Stake’s partner tech firm) Brais Pena stated that this acquisition will give Stake a stronghold in the high-value market that has immense growth potential.
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As a part of a broader strategic effort by Stake, this acquisition will solidify the platform’s presence in the regulated gambling markets. Pena also remarked that the move would build upon the organization’s successful forays into Southern Europe and Latin America, especially their expansion in Italy and Brazil. According to Pena, “We are demonstrating our clear ability to be successful in highly regulated markets, providing us with a blueprint for entry in other territories where compliance is crucial.
“The team behind MocinoPlay has done an impressive job in growing the VinderCasino brand in the Danish market and we look forward to integrating Stake’s winning formula to super-charge this growth and reach even more Danish players.”
MocinoPlay’s CEO, Peter Eugen Clausen expressed his excitement about this collaboration with Stake and that the blend of Stake’s high-quality products and global presence and MocinoPlay’s expertise will lead to a strong and competitive force in the Danish gambling market.
Clausen said that “Easygo is setting new standards in the gambling industry, and we are thrilled to be part of this journey,”. He added, “The blend of our local knowledge with Stake’s world-class offering creates a winning formula, and we look forward to introducing Stake to Denmark.”
Stake has made various partnerships with Kambi and TGLab in the market after the new Brazil Country Manager was appointed following the licensing approval at the beginning of 2025. Stake has shifted its focus to a more regulated market, which is one of its growth strategies. The organization brought its operations to the Brazilian regulated market in January 2025, after it secured a gaming license in 2024. This significant step made Stake a safe platform and Brazil be represented as a promising emerging market for online gambling in 2025.
The deal between Stake and MocinoPlay is observed as an extension of the platform’s larger acquisition plan which also includes the buying of IdealBet in 2024 as well as BetFair Columbia in 2023.
These moves reflect the strong commitment that Stake follows to secure its place in the regulated market for more sustainable and long-term growth. While acquiring MocinoPlay has given Stake entry into Denmark, its acquisition in 2023 of BetFair Columbia gave a key entry point into Latin America.
Through these acquisitions of companies like IdealBet, BetFair Columbia, and now MocinoPlay, the gambling operator aims to diversify its reach on a global level and improve its presence around the world. Added to international expansion, the Stake Casino platform is also confident that the acquisitions will give the operators a strong backbone for future growth in other regulated markets.
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