888 Affiliates Review 2023 – Excellent Commission Structure

The 888 casino is a leading online casino brand that has been setting the industry standard since its inception in 1997. According to our 888 Affiliates Review, the brand is listed on the London Stock Exchange. In its attempt to promote its various brands, the casino has developed an affiliate program that gives out attractive commissions to affiliate marketers for promoting the products and services of the casino on their respective platforms. The 888 Affiliates program is powered by Affiliates, a very popular name promoting exclusive brands like Dragonfish.

Enrolling in the casino’s affiliate program offers amazing benefits to the affiliates, like high conversion rates, association with leading international brands, access to personalized commission plans, on-time payment, exposure to the various regulated markets, a dedicated account manager, and diverse marketing knowledge to succeed further.


Official Website https://affiliates.888.com/
Established Year 1997
Base Commission Depends on the brands chosen by affiliates.
Commission Type Revenue per share, CPA and Hybrid
Payment Frequency Monthly
Payment Methods PayPal, Neteller, Skrill, Wire Transfers
Minimum Payment $250
Withdrawal Limit NA
Currencies GBP, EUR, USD
Affiliate Software Proprietary software of the casino.
Revenue Share 10% to 40%
Cookie duration Session
Negative Carryover Yes
Bundling NA
Admin Fee Charged on payments received via wire transfers.
CPA Available on request
How They Pay Monthly, on the 30th of the following month

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Key Details About 888 Affiliates

888 Affiliates New Jersey is the official affiliate program of the 888 casino that is responsible for promoting the products and services of the casino against attractive commissions. The casino was established in 1997 to offer an unrivaled collection of in-house and branded games from reputed software providers like NextGen Gaming, NetEnt, WMS, and many other heavyweight names in the iGaming industry.  Partnering with a platform of such a high stature highlights presence in the most regulated markets in the industry. Let’s check what other benefits the 888 Affiliate program has to offer:

Commission Details

Affiliates enrolling in the Affiliates program of the 888 casinos get a chance to win “Real Cash- Real fast”, as the program’s tagline claims to offer. The 888 casino affiliates program places every affiliate on a standard net revenue sharing plan by which they (the affiliates) can earn a fixed percentage (20%, 30%, 35%, or 40% depending on the performances of the affiliates) of the total net revenue earned by the player by playing at the 888 casino every month. The rates depend on the brand the affiliates choose.

For example, from 888.com, the rate of progressive revenue share may vary from 20% to 40%, depending on the number of new depositors brought into the casino site. Then from 888casino, the rate may vary from 15% to 30%. From 888sports brands, the rates are 20% or 30%, and for all Bingo brands, the rates are 20% to 35%.

This multi-tiered program is where the affiliates can proceed to the next tier by referring more depositors to the 888 casino site. The commission percentage also increases each time the affiliates reach the next tier. CPA plans are also available for affiliates based on the number of poker players they can bring to the company’s website.

Commission Structure

The potential commission available from the 888 affiliate marketing programs depends on the brands the affiliates choose to promote.

Brands Commission
888poker 40% on the Progressive Revenue share scheme
888sport 30%
888casino 40%
888ladies 35%

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The 888 casino also allows its affiliates to enroll in the sub-affiliation program. They can boost their earnings by referring other affiliates to the program and reap the benefit of earning an additional commission at a fixed rate of percentage. The affiliates can earn additional revenue from their referral activities as soon as the sub-affiliates start acquiring new money players.

The earnings of the affiliates are calculated based on the type of commissions earned by the sub-affiliates. For instance, if the sub-affiliate receives a commission in CPA, the affiliates would also be paid in CPA. The same thing applies to commissions paid as a fixed percentage of revenue.

Payment details

The commission payable to the affiliates, whether paid in CPA or as a fixed percentage of the revenue is calculated monthly and paid within the 30th of the next month. The affiliate program supports multiple payment options like PayPal, Neteller, Skrill, check payments, and wire transfers. Except for the wire transfers, no fees are charged from the affiliates. According to an online review on the 888 Affiliate program, the casino has set a minimum monthly threshold of $250, below which the commissions cannot be paid to any affiliates.


The affiliate 888 program utilizes the proprietary software of the 888 casino. The top casino affiliate programs allow the affiliates to seamlessly access the detailed statistical reports of the casino, including sub-affiliates statistics, media, traffic, etc. All these help the affiliates streamline their searches for more new money depositors to the casino. The casino’s proprietary software also helps the affiliates monitor the revenue they can earn in real-time, when they will accrue, and how they will be paid. However, the 888 casino sources its gaming content from NetEnt, Dragonfish, WMS, IGT, Blueprint, NextGen, etc.

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Restricted Countries

The affiliate program does not have any country restrictions as such. Still, the 888 casino does not accept players from France, Israel, and the USA. However, we suggest you check the terms and conditions before joining the platform.

License and Regulated Jurisdictions

The 888 NJ Affiliates program is licensed under the New Jersey Casino Control Commission and regulated by the New Jersey Division of Gaming Enforcement Act.

Languages Available

To cater to a wide audience worldwide, the affiliate program of the 888 casino is available in 6 languages, including English, French, Italian, Russian, Spanish, and Japanese. The primary language is English, but the users can translate the website into any of the above six languages according to their convenience.


The affiliate program has several brands associated with it. As soon as a marketer signs up for the affiliate program, they can choose between the associated brands that they feel would best suit their websites. The brands include 888.com, 888poker, 888casino, 888sport, 888bingo, and 888ladies. Each of these brands offers excellent welcome bonuses that get updated occasionally. The affiliate program also offers various marketing materials that help affiliates create attractive promotional blogs or posts to welcome players onto their website and then redirect them to the 888 casino’s website. The affiliates get their money back from the customers who register at the websites of the 888 casino brands that the affiliates promote.

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Target Markets

The affiliate program mainly focuses on the UK markets but accepts visitors from France, Italy, Germany, Japan, Spain, etc.

Available Game Types

The following game verticals are available for the affiliates of the 888 casino – Bingo, Casino, Live Casino, Poker, and Sportsbook.

Tools and Banners

The affiliate program of the 888 casino offers excellent promotional materials for the affiliates, including a large banner farm, RSS feeds, and review copies that keep updating regularly.


The 888 affiliates platform primarily supports the following currencies: EUR, USD, and GBP. The use of digital payment services eliminates the need for currency conversions, allowing people to be paid directly in the currency of their choice for 888 affiliates’ platform withdrawals.

Types of Partnerships for Affiliates

Affiliates can choose from various partnerships, and in some situations, they can also acquire a partnership model specifically tailored to meet their needs. Because a business could have different needs and resources than an individual, there are ways to negotiate a different contract. Affiliates can anticipate a revenue-sharing arrangement, CPA, and maintain the norm for the sector. On the affiliate marketing platform, hybrid models are also available.

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Creating an Account in the 888 Affiliate Program

Creating an affiliate account on the 888 casino platform is as easy as registering on the online casino. Here are some simple steps that affiliate marketers can follow to create an affiliate account on the platform.

Interested marketers can log in to the official portal of the 888 affiliate program and click on the tab that reads, “Join the Success.” A web form will open that reads “Join Affiliates”. The web form has two sections one is Account Information, and the other is Contact Information.

  • The Account Information section has mandatory fields like user name, email address, password, security question, security answer, etc. After filling in all these fields, the interested affiliate members must check the box to ensure they accept the casino’s affiliate program’s general and data protection terms and conditions.
  • In the next section, affiliates need to provide contact details like full name, country of residence, company name and website address, phone number, preferred language, and the main product of the casino that the marketer can promote on its platforms like the casino, poker, bingo or sport and lastly, how the marketer can bring in traffic to the casino’s site- whether via social media, or SMS/email or SEM/SEO.

Pros and Cons: 888 Affiliates Review

Pros Cons
Affiliates can choose personalized commission plans, including CPA and fixed revenue per share. Admission fees are charged on bank transfers.
Allow multiple payment options.
A sub-affiliation scheme is available that helps affiliates to boost their cash earnings.
Minimum monthly payment limits.

Conclusion: 888 Affiliates Review

Regarding online casinos, 888 is a very popular name in the industry for quite a long time. It is a well-known brand featuring a versatile collection of casino games, poker, sports betting, and Bingo games. Any promising marketer that can ensure the quality promotion of the products and services of the casino can become an affiliate and reap the program’s amazing benefits.

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With the program, the affiliates can earn huge commissions on a progressive revenue share scheme or CPA by referring users to all the gambling sites under the realm of the 888 casino brands. With some excellent promotional products, faster payment methods, a sub-affiliate program, excellent marketing materials, etc. The 888 affiliate program is a must-try.


What are the Accepted Currencies in the 888 Affiliate program?

888 affiliates support multiple currencies such as EUR, USD, and GBP.

Does the 888 Affiliates Program Have Any Negative Balance Carryover Scheme?

Yes, 888 affiliates have negative balance carryover facilities, and affiliate marketers can take relevant advice on this from the dedicated affiliate managers assigned to them.

Do 888 Affiliates Offer Sub Affiliate Commissions to Affiliate Marketers?

Yes, 888 affiliate marketers can avail of the sub-affiliate commission offered by the program.

Which Software is Supported by the 888 Affiliates Program?

The 888 affiliate program works with its proprietary software.

Are there any CPA or Hybrid Deals offered by the 888 Affiliate program?

Yes, there are CPA deals available to affiliate marketers. It offers hybrid deals, which has mix of both CPA and Revenue Share plans.

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