The global iGaming industry is entering a new, exciting chapter where responsible gaming is no longer treated as an afterthought or a regulatory checkbox, but as a core pillar of casino operations. Traditionally, online casinos relied on reactive compliance, stepping in only after financial harm had already occurred.
Today, operators are shifting toward proactive prevention, using advanced artificial intelligence (AI) to detect risky gambling behavior before it escalates into addiction or financial crisis. This transition marks one of the most important structural changes the online casino industry has seen in the past decade.
Against this backdrop, Mindway AI and PepperMill Casino have announced a strategic partnership that is poised to set a new benchmark. This is not only for Belgium’s highly regulated market, but for the entire global online gambling sector.
At the heart of this alliance is Mindway AI’s flagship technology, GameScanner, an AI-driven risk detection system often described as a “virtual psychologist.” By integrating this platform into PepperMill’s Belgian online casino operations, the two companies aim to strike what industry experts call the “Dual Mandate”: maintaining commercial viability while simultaneously advancing player protection and long-term sustainability.
This partnership is more than a technology upgrade. It is a real-world demonstration of how data science, neuroscience, and ethical gaming can work together to transform how casinos interact with their customers.
The partnership will see Mindway AI’s GameScanner fully integrated into PepperMill Casino’s Belgian online platform, providing real-time monitoring of gambling behavior and automated risk analysis. PepperMill, a well-known operator in Belgium, will now have access to the same high-level responsible gaming tools used by some of the world’s largest online casinos.
This is particularly significant given the strict requirements of the Belgian Gambling Commission, which continues to push operators toward more transparent and player-centric safety frameworks.
GameScanner is built on more than 10 years of neuroscience and behavioral research. Developed by Mindway AI in collaboration with leading psychologists and addiction specialists, the system is designed to mimic the expertise of a trained clinician by analyzing gambling data patterns at scale.
Instead of waiting for users to self-report problems, the technology identifies early warning signs such as:
Once detected, the system assigns a risk score to each account and can recommend or automatically apply tailored interventions, ranging from gentle reminders and spending nudges to account cooling-off periods or direct responsible gaming outreach.
According to Mindway AI’s internal validation studies, GameScanner achieves an accuracy rate of 87% in identifying at-risk gamblers, closely matching the assessment level of human experts. This makes it one of the most advanced and reliable AI-driven responsible gaming tools currently available.
For PepperMill Casino, the benefit is immediate: enhanced oversight, greater player transparency, and the ability to prevent gambling harm before it spirals into long-term financial or psychological damage.
The alliance is centered around three key goals:
1. Player Trust: Delivering a safer, more transparent gambling environment.
2. Regulatory Compliance: Staying ahead of Belgium’s evolving responsible gaming requirements.
3. Sustainable Profitability: Ensuring that revenue growth aligns with ethical player engagement.
Together, these objectives form the backbone of a forward-thinking casino ecosystem, one where safety and profitability are no longer seen as opposing forces.
The Dual Mandate, as defined by the Times Of Casino’s research on AI and algorithmic risk, refers to the delicate balance casinos must maintain between commercial performance and player protection. For years, operators faced a structural conflict:
Historically, this tension led to inconsistencies. Human-led intervention teams might delay action out of fear of losing valuable customers, while regulators demanded stronger safeguards.
AI-based systems like GameScanner act as a neutral arbiter, removing emotional bias from intervention decisions. Instead of relying on subjective judgment, casinos can now make data-driven, real-time assessments about player well-being. This fulfills the Dual Mandate by:
Times of Casino highlights how many gambling risks are invisible to human analysts. With millions of bets processed daily, the complexity of gambling data makes manual detection nearly impossible.
GameScanner solves this by using machine learning models to surface subtle behavioral changes that signal distress or loss-chasing tendencies. This shift from reactive intervention to preventive intelligence is exactly what the Dual Mandate calls for.
Until recently, only major international casinos had the resources to deploy tier-one responsible gaming tools. PepperMill’s partnership with Mindway AI proves that small-to-mid-size operators can now access world-class AI risk management systems, leveling the playing field across the industry.
Rather than applying blanket restrictions, GameScanner enables individualized player safety tools. For example, if your gambling activity increases sharply at 3:00 AM after repeated losses, the system can intervene with:
European regulators are moving toward mandatory AI-assisted risk detection frameworks, and Belgium is at the forefront of this trend. PepperMill’s adoption of GameScanner positions the casino as a future-ready operator, capable of meeting upcoming compliance standards with ease. This ensures smoother audits, stronger licensing protection, and a safer environment for Belgian gamblers.
The integration of Mindway AI’s GameScanner into PepperMill Casino’s platform marks a turning point in the evolution of responsible gaming. It demonstrates how the Dual Mandate, profitability, and protection can coexist through science-first technology.
As AI-driven responsible gaming becomes more common, this partnership offers a glimpse into the future of ethical iGaming, where data-driven protection is just as important as entertainment and revenue.
